Sales Manager, LED Division | Midrand | Permanent

Turn advertising relationships into high-value commercial opportunities across some of South Africa’s most visible sporting and entertainment environments. This is an opportunity for an experienced advertising sales professional who understands how to build a pipeline, engage senior decision-makers and convert commercial opportunities into measurable revenue.

The Sales Manager will drive sales across in-stadium advertising, LED advertising and video screen rental opportunities. The role is focused on new business development, lead generation, client acquisition, relationship management and revenue growth, while also protecting and expanding existing client relationships.

The successful candidate will bring a strong current network and established customer database, together with a proven track record in advertising sales. You will be expected to generate your own opportunities, engage senior executives across multiple industries, negotiate commercial arrangements and consistently deliver against monthly and quarterly targets.

The client is an established South African organisation operating across the sports, entertainment and commercial advertising environment. The business provides commercial platforms and advertising opportunities within high-profile sporting and entertainment environments and operates in a target-driven, relationship-focused culture.

What You'll Do

• Identify new business opportunities across in-stadium advertising, LED advertising and video screen rentals

• Source new clients through networking, prospecting, cold calling and other lead-generation channels

• Build and maintain a strong sales pipeline of qualified opportunities

• Convert leads into commercially viable sales opportunities

• Achieve agreed monthly and quarterly revenue targets and profit margins

• Develop and manage relationships with clients across multiple industries and seniority levels

• Build strong relationships with senior strategic decision-makers and corporate stakeholders

• Engage prospective clients with a clear business development focus

• Expand the existing client database and identify opportunities for account growth

• Develop and implement client retention strategies

• Manage client expectations throughout the sales process

• Negotiate commercial and pricing elements with prospective clients

• Identify innovative sales platforms, techniques and approaches

• Work closely with internal teams to ensure client expectations can be delivered

• Provide accurate weekly and monthly lead-generation reports

• Prepare contact reports, opportunity progress updates and sales forecasts

• Attend weekly sales meetings and provide insight on new and existing opportunities

• Monitor market activity and provide relevant commercial feedback to stakeholders

• Maintain accurate records of client activity, opportunities and pipeline progress

• Represent the organisation professionally at client engagements and relevant sporting and entertainment events

• Remain available to work after hours and during event weekends when required

What You Bring

• Relevant Diploma or Degree

• Minimum 3–4 years of professional sales experience

• Proven hands-on experience in advertising sales

• Demonstrable track record of achieving measurable sales targets

• Strong experience generating new business and developing sales pipelines

• An established current network of corporate contacts and clients

• A credible and commercially useful customer database

• Experience engaging senior executives and decision-makers across industries

• Strong understanding of advertising sales and corporate buying behaviour

• Good understanding of the dynamics of sport and entertainment

• Knowledge of the South African football, rugby, cricket and music environments

• Strong client relationship management skills

• Excellent negotiation and presentation capability

• Strong verbal and written communication skills

• Excellent organisational and time management ability

• Strong Microsoft Office skills, particularly PowerPoint and Excel

• Ability to work under pressure in a highly target-driven environment

• Self-motivated approach with a strong sense of ownership and accountability

• Sound commercial judgement and confidence making decisions

• Ability to work effectively as part of a team

• Passionate, energetic and proactive approach to sales

• Own reliable vehicle for client meetings and business development

• Willingness to work after hours and over event weekends when required

What Success Looks Like

• Monthly and quarterly revenue targets are consistently achieved

• Agreed profit margins are protected and supported through effective commercial negotiation

• A strong and active pipeline of qualified advertising opportunities is maintained

• New corporate clients are consistently identified, engaged and converted

• Existing clients are retained and developed into broader commercial relationships

• The customer database remains current, relevant and commercially valuable

• Senior-level relationships are established across key industries

• Sales reports, forecasts and pipeline updates are accurate and submitted on time

• New and innovative sales approaches contribute to pipeline and revenue growth

• Internal stakeholders have clear visibility of opportunities, commitments and client requirements

• Client expectations are managed effectively from initial engagement through delivery

• The Sales Manager consistently demonstrates personal accountability for commercial outcomes