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Job Summary
Key Responsibilities:
As the Performance Marketing Manager, you will:
Paid Media Ownership:
Plan, execute, and optimise paid search campaigns across Google Ads (Search, Display, Performance Max)
Manage B2B-focused paid social campaigns across Meta (Facebook/Instagram) and LinkedIn
Allocate and manage campaign budgets for maximum return
Conversion & Tracking:
Build and optimise landing pages with a focus on conversion rate optimisation (CRO)
Maintain GA4 tracking, Tag Manager configuration, and conversion attribution accuracy
Performance Reporting:
Produce weekly performance reports including impressions, clicks, CPL, lead quality, and ROI
Monitor competitor trends and identify market opportunities
Collaboration & Creative Direction:
Brief designers and videographers on high-performing ad creative requirements
Work closely with SEO and content teams to ensure alignment between organic and paid activity
Campaign Quality & Testing:
A/B test ad copy, creative, landing pages, and audience targeting
Ensure all leads are correctly tagged, tracked, and routed into the CRM for qualification
Qualifications & Experience:
Bachelor's degree in marketing, Business, or related field (NQF Level 7)
Postgraduate studies in Marketing or Business advantageous
Minimum 8 years of progressive marketing experience, including 3+ years in a senior performance/lead generation role
Proven experience managing multi-channel digital campaigns with measurable ROI
Experience managing budgets or cost centres with commercial accountability
Strong B2B lead generation and CRM governance experience
South African B2B market exposure highly beneficial
Key Competencies:
Strong commercial and strategic thinking
Leadership ability able to influence without micromanaging
High data literacy and comfort with dashboards and financial metrics
Excellent stakeholder communication ability
Process-driven with strong documentation habits
High ownership mindset and operational discipline
Communicate Finance
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