Job Overview

Our client is looking for an experienced Digital Experience and Analytics Manager to join their Johannesburg office. The ideal candidate will spearhead digital growth strategies, optimize web performance, drive advanced tracking, analytics, and SEO/AEO initiatives, and leverage data-driven insights to maximize conversion rates and user experience across digital platforms.

Minimum Requirements

• Proven experience in digital marketing management, web analytics, and SEO/AEO operations.

• Advanced expertise in technical, on-page, and off-page SEO, as well as emerging AEO/GEO/AI search optimization strategies.

• Strong proficiency in GA4 (Google Analytics 4), Google Search Console, and Google Tag Manager (GTM).

• Hands-on experience with Looker Studio, building digital dashboards, and translating complex data into actionable reporting.

• Experience in CRO (Conversion Rate Optimization), UX enhancements, and A/B testing methodologies.

• Solid background in campaign tracking, multi-touch attribution, CRM, and marketing automation systems.

• Excellent analytical mindset, strong communication skills, and a strategic, results-driven approach.

• Based in Johannesburg or willing to relocate.

Key Responsibilities

• Search Engine Optimization (SEO & AEO): Manage and execute technical, on-page, and off-page SEO strategies to enhance organic visibility, alongside cutting-edge AEO, GEO, and AI search optimization.

• Analytics & Performance Tracking: Oversee GA4, GTM, and Google Search Console data configurations, ensuring accurate tracking of user behaviour, conversions, and campaign attribution.

• Reporting & Dashboards: Design and maintain comprehensive digital dashboards and reporting frameworks using Looker Studio to provide executive stakeholders with clear performance metrics.

• Conversion Rate Optimization (CRO) & UX: Lead CRO and UX testing initiatives, including A/B testing, to continuously optimize digital journeys and user engagement.

• Keyword & Competitor Intelligence: Conduct ongoing keyword research and competitor analysis to identify market trends and capture target digital traffic.

• CRM & Marketing Automation: Integrate analytics insights with CRM and marketing automation platforms to support targeted campaigns and lifecycle marketing.

What Our Client Offers

• Opportunity to join a leading and growing pharmaceutical organisation with a strong market presence.

• A dynamic role at the intersection of digital tech, data analytics, and healthcare marketing.
  

How to Apply

If you meet the requirements and possess the relevant digital experience and analytics background, please submit your updated CV.

Contact Hire Resolve for your next career-changing move.

Apply for this role today, contact Shaina Terblanche-Lloyd at Hire Resolve or on LinkedIn

Telephone: 021 551 8638 ext. 119

Email: ITcareers@hireresolve.za.com

Website: https://hireresolve.us

We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise.