Key Responsibilities

• Own and evolve betXchange's affiliate strategy across Sports, Casino, Racing, Lotto and Retail

• Identify new affiliate acquisition opportunities locally and internationally

• Build a diversified portfolio of high-performing affiliates

• Develop long-term affiliate growth plans aligned to acquisition targets

• Expand relationships across publishers, comparison sites, tipsters, influencers and content creators

• Continuously evaluate new partnership models and acquisition opportunities

• Identify and recruit new affiliate partners

• Negotiate commercial agreements and CPA, Rev Share or Hybrid deals

• Build strong relationships with high-value acquisition partners

• Monitor affiliate performance daily

• Optimise campaigns using acquisition, conversion and customer value data

• Improve CPA, FTD, ROI, LTV and player quality

• Build optimisation plans with affiliates to maximise commercial performance

• Identify underperforming partnerships and implement improvement strategies

• Ensure affiliate campaigns remain commercially profitable

• Negotiate commercial agreements and commission structures

• Manage insertion orders, commercial agreements and affiliate contracts

• Work closely with Finance to ensure accurate monthly reconciliations and commission payments

• Ensure affiliate spend delivers positive commercial return

• Monitor budgets and forecast affiliate performance

• Build reporting frameworks across the affiliate programme

• Produce weekly and monthly performance reports

• Analyse customer quality across acquisition sources

• Provide commercial recommendations based on data

• Identify trends, opportunities and emerging acquisition channels

• Report performance, forecasts and strategic recommendations to leadership

• Work closely with Digital, CRM, Brand and Campaign teams

• Ensure affiliates receive campaign assets and promotional calendars

• Coordinate campaign launches across affiliate partners

• Align promotions with broader marketing campaigns

• Ensure consistent messaging across all affiliate activity

• Ensure affiliate activity complies with all gambling regulations and advertising standards

• Monitor fraudulent activity and identify manipulation or bonus abuse

• Protect brand reputation across all partner activity

• Ensure all affiliate communications meet compliance requirements

• Conduct regular affiliate quality reviews

• Monitor competitor affiliate activity

• Track industry trends and new acquisition opportunities

• Recommend new technologies and partnership opportunities

• Maintain awareness of international affiliate best practice

• Continuously improve betXchange's affiliate programme