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Senior Marketing Manager (B2B) – Cape Town A leading presence across the premier safari destinations of Tanzania and Kenya, and one of East Africa’s most established safari operators, is seeking a commercially driven and strategically minded Senior Marketing Manager (B2B) to lead its global trade marketing function from Cape Town. This is a high-impact role positioned at the intersection of marketing and revenue, responsible for shaping how the brand engages, grows, and converts its global network of travel trade partners. You will define and execute a best-in-class B2B marketing strategy across key international markets, working closely with Sales to unlock partner growth and drive measurable revenue outcomes. This opportunity is suited to a dynamic marketer who thrives in complexity—balancing global markets, premium experiential products, and long booking cycles—while bringing creativity, structure, and strong commercial focus. Key Responsibilities Develop and execute a global B2B marketing strategy aligned with revenue goals Drive engagement and conversion across international travel trade partners Collaborate closely with Sales teams to support partner growth and market expansion Lead integrated campaigns across key markets (UK, US, Europe) Manage agency relationships, budgets, and campaign performance Analyse performance metrics and optimise strategies to maximise ROI Strengthen brand positioning within the global travel trade ecosystem Requirements 7–10+ years’ experience in marketing, with a strong B2B focus • Experience in travel, hospitality, luxury, or tourism sectors preferred • Proven experience working with international markets (UK, US, Europe) • Strong understanding of the travel trade ecosystem • Experience managing campaigns, budgets, and agencies If you are a strategic thinker with a passion for travel and a strong commercial mindset, this is an exceptional opportunity to make a meaningful impact. Apply now to be part of a brand that defines world-class safari experiences.
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