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Job Summary
Hospitality and Outdoor- New Vacancy- Head of Marketing Restaurant Group – Woodstock, Cape Town Our client, an established restaurant group based in Woodstock, Cape Town, is looking for an experienced, creative and commercially driven Head of Marketing to lead and manage the group's overall marketing strategy. The successful candidate will be responsible for building strong brand awareness, driving customer acquisition, increasing restaurant bookings and foot traffic, and ultimately growing revenue across multiple restaurant outlets. We are looking for a hands-on marketing professional with a passion for food, hospitality and branding, who understands the fast-paced restaurant environment and can translate creative marketing ideas into measurable business results. Requirements Minimum 5 years' experience in a senior marketing position, preferably within the restaurant, hospitality or food and beverage industry. Previous experience managing marketing for a restaurant group or multiple restaurant outlets (Essential) . Relevant tertiary qualification in Marketing, Digital Marketing, Communications or a related field (Beneficial). Proven experience developing and implementing successful marketing strategies. Strong understanding of restaurant marketing, including driving foot traffic, increasing reservations and promoting food and beverage offerings (Essential) . Experience developing local area marketing campaigns to attract new customers and retain existing clientele. Excellent knowledge of Facebook, Instagram, TikTok and other relevant social media platforms. Experience managing digital advertising campaigns, SEO, Google Ads and email marketing. Strong content creation skills, including food photography, video content, reels and promotional material. Experience with graphic design tools such as Canva or Adobe. Understanding of online ordering platforms, food delivery apps, Google Business Profiles and online restaurant listings. Strong understanding of customer behaviour, market trends and brand positioning. Proven ability to analyse campaign performance, marketing data and return on investment (ROI). Experience managing marketing budgets, external agencies, suppliers and influencers. Excellent communication, copywriting and storytelling abilities. Strong organisational, leadership and project management skills. Ability to work independently and collaborate closely with restaurant management teams. Responsibilities Develop; implement and manage the overall marketing strategy for the restaurant group. Oversee brand positioning, identity and consistency across all restaurant outlets. Manage all social media platforms, including content planning, scheduling, advertising and engagement. Develop creative marketing campaigns, promotions and special events to attract customers. Drive customer acquisition, restaurant bookings, foot traffic and revenue growth. Plan and execute local area marketing initiatives for individual restaurant outlets. Oversee the creation of professional food photography, videos, reels and promotional content. Manage digital advertising campaigns across Facebook, Instagram, Google and other relevant platforms. Develop strategies to increase online visibility, reservations and online orders. Manage Google Business Profiles, online restaurant listings, customer reviews and online reputation. Identify opportunities for influencer collaborations, partnerships and media exposure. Develop customer loyalty initiatives and campaigns to encourage repeat business. Coordinate with restaurant managers and operational teams to align marketing activities with business objectives. Plan and execute seasonal promotions, menu launches, special events and food and beverage campaigns. Manage marketing budgets and ensure effective allocation of resources. Monitor and analyse campaign performance, social media insights, customer engagement and marketing ROI. Conduct competitor research and identify new marketing opportunities and industry trends. Provide regular marketing performance reports and recommendations to management. Lead and coordinate the marketing team and external marketing service providers where applicable. Package on offer · R Negotiable Gross per month Starting Date: January 2027
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