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Job Summary
Duties:Marketing Strategy & Brand Management:
Develop and implement marketing strategies across the portfolio.
Define brand positioning, target audiences and campaign priorities.
Maintain consistent brand standards across customer touchpoints.
Develop annual marketing plans, budgets and promotional calendars.
Research customer behaviour, market trends and competitor activity to identify growth opportunities.
Campaigns & Customer Engagement:
Lead integrated campaigns across digital, social media, email, public relations and in-venue channels.
Oversee content creation, photography, video and promotional material.
Support new openings, menu launches, events and seasonal promotions.
Develop partnerships and collaborations that strengthen brand awareness.
Work with operational teams to ensure campaigns translate into compelling guest experiences.
Support customer retention, loyalty and database marketing initiatives.
Commercial Performance & Leadership:
Set marketing objectives and measure campaign performance against agreed targets.
Monitor expenditure and assess return on marketing investment.
Use customer insights and performance data to improve marketing effectiveness.
Lead and develop the marketing team.
Manage agencies, creative partners and external suppliers.
Collaborate with senior management, operations and finance to align marketing with business priorities.
Requirements:
Relevant qualification in Marketing, Communications, Business or a related field.
At least 5+ years proven senior marketing leadership experience, preferably within restaurants, hospitality, lifestyle or consumer brands.
Experience managing multiple brands and integrated marketing campaigns.
Strong understanding of digital marketing, brand development and customer engagement.
Demonstrated ability to manage budgets and deliver measurable commercial results.
Excellent leadership, communication and stakeholder management skills.
Strong analytical ability combined with creative judgement.
Experience managing internal teams, agencies and external suppliers.
Ability to balance strategic planning with hands-on execution.
Strong organisational skills and the ability to manage competing priorities.
Craven Cottage CC
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