DIGITAL MEDIA ADVERTISING SALES EXECUTIVE

Industry: Digital Media / Digital TV / Advertising
Location:Century City, Cape Town
Reporting To:MD/Sales Manager
Salary:Basic Salary + Commission
Employment Type: Permanent, Full-Time

ABOUT THE OPPORTUNITY

K2 Recruit is partnering with a digital media service provider seeking a commercially driven Digital Media Advertising Sales Executive to grow advertising revenue and develop strong relationships with its client base.

The successful candidate will act as the commercial intermediary between the digital media service provider and its customers, engaging directly with businesses to introduce, promote and sell advertising opportunities available through the provider's digital TV platform.

This is a client-facing, sales-driven role suited to someone who enjoys building relationships, identifying commercial opportunities and helping businesses connect with their target audiences through digital media advertising.

You will be responsible for proactively engaging with existing and prospective clients, understanding their advertising needs, presenting suitable opportunities and converting these discussions into advertising sales.

Previous experience in digital TV is advantageous, but candidates with a strong track record in B2B sales, media sales, advertising or related commercial services will also be considered.

KEY RESPONSIBILITIES

Advertising Sales & Business Development

• Proactively contact existing and prospective clients to introduce and sell digital TV advertising opportunities.

• Present the provider's advertising offering, packages and commercial benefits to potential advertisers.

• Identify opportunities to generate new advertising revenue and grow existing client spend.

• Develop a strong understanding of the digital media platform and the advertising solutions available.

• Prepare proposals, quotations and advertising packages tailored to client requirements.

• Negotiate pricing and commercial terms and close advertising sales.

• Work towards agreed sales targets, revenue objectives and key performance indicators.

Client Relationship Management

• Build and maintain relationships with business owners, decision-makers, marketing managers and other relevant client contacts.

• Understand client objectives, target audiences and advertising budgets.

• Recommend appropriate advertising opportunities based on client needs.

• Maintain regular contact with customers to encourage repeat bookings and long-term business.

• Identify opportunities to upsell advertising packages and expand existing accounts.

• Represent the digital media service provider professionally in all client interactions.

Sales Pipeline & Account Development

• Generate leads through outbound calls, direct prospecting, referrals and networking.

• Maintain an active pipeline of prospects and advertising opportunities.

• Follow up consistently on proposals, quotations and prospective sales.

• Maintain accurate client information, sales activities and pipeline records within the CRM.

• Monitor sales performance and provide regular updates on opportunities, conversions and revenue.

Internal Coordination

• Liaise with the digital media service provider's internal teams to communicate client requirements and confirm advertising bookings.

• Ensure that agreed advertising packages, campaign details and client expectations are accurately communicated.

• Coordinate the handover of confirmed sales to the relevant operational or campaign delivery teams.

• Communicate client feedback and identify opportunities to improve the commercial offering.

MINIMUM REQUIREMENTS

• Proven experience in B2B sales, business development, account management or a related commercial role.

• Demonstrated ability to prospect, engage decision-makers, present solutions and close sales.

• Strong telephone, communication, presentation and negotiation skills.

• Confidence in approaching businesses and initiating conversations with prospective customers.

• A proactive, target-driven approach to sales and revenue generation.

• Ability to build relationships and identify opportunities to grow client accounts.

• Strong organisational skills and consistent follow-up.

• Comfortable working with sales targets, CRM systems and pipeline reporting.

ADVANTAGEOUS EXPERIENCE

Experience in any of the following would be beneficial:

• Digital media or digital TV advertising.

• Advertising sales or media sales.

• Radio, television, broadcast or streaming media.

• Digital marketing solutions.

• Sponsorships, promotional packages or brand partnerships.

• B2B telecommunications, technology or other subscription-based services.

THE IDEAL CANDIDATE

We are looking for someone who is:

• A natural salesperson who enjoys engaging with people and developing new business.

• Confident in making outbound calls and approaching prospective clients.

• Commercially minded, persuasive and comfortable negotiating.

• Able to explain an offering clearly and demonstrate its value to customers.

• Relationship-focused, without losing sight of sales targets.

• Resilient, self-motivated and persistent with follow-ups.

• Organised and capable of managing multiple prospects and client accounts.

• Excited by the opportunity to grow a digital media advertising business**.**

MEASURES OF SUCCESS

• Achievement of agreed advertising sales and revenue targets.

• New client acquisition and growth in the advertiser base.

• Conversion of prospecting activity into confirmed advertising sales.

• Growth in repeat business and existing client spend.

• Consistent pipeline management and follow-up.

• Strong client relationships and professional service delivery.

APPLY

If you are a driven B2B sales professional who knows how to open doors, build relationships and turn opportunities into revenue, we'd love to hear from you.