Job Summary
Main Purpose of Job
An energetic leader with a passion for the automotive industry, who is confident in achieving business growth. The focus of this role is on leading people, achieving results (Group and OEM Targets), and driving business growth. Secondly, the focus will be to formulate a tactical strategy and associated delivery plans related to the dealership, ensuring practice integration and operational implementation through the achievement of maximum efficiency and profitability of the dealership.
Qualifications, Experience and Skills Required
Grade 12 certificate
Qualifications in sales and/or marketing would be an advantage
Minimum of 5 years’ experience as a Dealer Principal
Proven track record of leading a team to exceed car sales targets
Proven track record of achieving CSI standards
Valid driver’s license
Exceptional communication skills
Exceptional customer service
Target driven
Clear criminal record
Computer Literate
Key Duties and Responsibilities
To develop strategies to drive dealership revenue, profitability, and market share in the relevant area.
To achieve and exceed financial targets as per the agreed budget.
Optimally manage and control the cross-functional areas in the dealer.
To formulate and implement Dealership practices in compliance with legal requirements, Distributor, and OEM SA guidelines.
To manage assets of a dealership optimally (cash control/flow, liquidity, stock, debtors, creditors, etc).
To provide effective leadership and people management to attract, develop, and retain high-quality and success-orientated dealer staff.
To ensure customer acquisition and retention via customer-focused interventions in the dealership.
To generate enthusiasm and set an appropriate brand example in line with the franchise standards.
To be informed and up to date regarding competitor intelligence and awareness via proper market analysis.
Track the performance to measure and improve operational efficiency for the dealership.
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