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Job Summary
THE MINIMUM NON-NEGOTIABLE REQUIREMENTS FOR THE ROLE ARE:
- A relevant degree or diploma in marketing, brand management, or a related field, WITH a minimum of 4 years’ experience in brand, marketing, or retail marketing.
- Proven experience managing agencies and delivering end-to-end marketing campaigns, including briefing, guiding execution, and ensuring delivery against timelines and quality standards across all channels.
- Demonstrated ability to translate brand strategy into clear, actionable marketing plans, aligned to business priorities and sales targets.
- Strong experience driving sales performance through marketing, including tracking results, optimising campaigns using data and insights AS WELL AS the ability to operate effectively in a fast-paced, unstructured, on-site environment, taking a hands-on approach, demonstrating ownership and accountability for delivery.
- A valid driver's licence AND your own reliable vehicle.
WILL ALSO COUNT IN YOUR FAVOUR IF YOU HAVE:
- Experience in a retail or multi-brand environment, with an understanding of how marketing supports in-store sales, stock movement, and regional performance.
DUTIES WILL INCLUDE:
MARKETING STRATEGY DEVELOPMENT
- Translating brand strategy into a clear, actionable marketing strategy
- Defining campaign frameworks, messaging pillars, and channel approach
- Aligning marketing strategy with sales targets, stock priorities, and retail objectives
- Continuously refining strategy based on performance and insights
- Managing all external agencies, including:
- Digital marketing agencies
- SEO partners
- Paid media agencies
- Creative/design agencies
- Overseeing the agency responsible for Comfort Solutions' marketing strategy, ensuring:
- Alignment with overall brand positioning
- Consistency across the Bed King ecosystem
- Clear link to commercial outcomes
- Holding agencies accountable to:
- Delivery timelines
- Quality of output
- Measurable performance
- Providing clear briefs and strategic direction to agencies
- Leading planning and rollout of marketing campaigns across all brands
- Ensuring seamless execution across:
- In-store
- Website and e-commerce
- Paid media
- Social and content
- Integrating promotional calendars with business priorities
- Managing all day-to-day coordination of marketing activities
- Maintaining campaign calendars and timelines
- Ensuring all stakeholders (internal and external) are aligned
- Coordinating production of marketing assets and materials
- Stepping in where needed to ensure execution happens, regardless of whether it falls into a traditional role definition
- Creating and capturing content in-store (e.g. using mobile) to support social media and real-time marketing needs
- Visiting stores regularly to understand customer profiles, regional nuances, and sales dynamics
- Identifying and acting on local marketing opportunities (e.g. nearby schools, gyms, estates, or partnerships)
- Working closely with store teams to support their specific marketing needs
- Testing new ideas quickly and iterating based on results
- Ensuring all marketing activity is directly linked to sales growth and ROI
- Tracking campaign performance with agencies and internal teams
- Analysing results and optimising campaigns accordingly
- Reporting on marketing impact vs business performance
- Overseeing website and digital execution with agencies
- Ensuring campaigns are accurately represented online
- Supporting performance marketing initiatives
- Aligning digital efforts with in-store activity
- Working closely with operations, buying, and planning teams
- Ensuring marketing supports stock movement and sales priorities
- Aligning messaging with in-store experience and execution
MINT KULCA
2018
Building 3, Parc du Cap, Cnr or Durban and Mispel Roads, Bellville, Cape Town
10-30
Recruiter
About
MINT KULCA believes in building awesome companies - one culture at a time, and in doing so changing the business world. We offer our clients products and facilitation processes that make aligning values that support strategy significantly easier and faster. We live in a time where big brands do not necessarily attract the top talent but the right culture does, people want to work where they are part of a higher purpose. Employees who are connected to a personally meaningful purpose report being more motivated, engaged, empowered and satisfied with their work. We believe every person has the right to work in a culture that they can connect to - we call it KULCA
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