Machine Sales Representative
(Construction & Trucks) Division: Construction Equipment (CASE, Dynapac, Hitachi, Shantui) & Trucks (Powerstar) Location: Eastern Cape Employment Type: Permanent Working Hours: Monday – Friday, 07:30 – 16:30
About the Role
Seeking a highly motivated and results-driven Machine Sales Representative to join our Eastern Cape team. The successful candidate will be responsible for the sales of new construction machinery and trucks, developing and maintaining customer relationships, identifying new business opportunities, and providing exceptional after-sales support.
This role is ideal for an energetic sales professional with a passion for heavy equipment, construction machinery, trucks, and customer relationship management.
Key Responsibilities
Sales & Business Development
Generate new business opportunities through cold calling, networking, referrals, and market research.
Conduct customer visits and site assessments to identify equipment requirements.
Promote and sell construction equipment and commercial trucks.
Prepare and present quotations, proposals, and financing options.
Negotiate sales agreements and close deals.
Coordinate machine deliveries and customer handovers.
Ensure all sales documentation is completed accurately.
Manage the full sales cycle from prospecting to delivery and after-sales support.
Customer Relationship Management
Build and maintain long-term relationships with customers.
Provide professional product advice and technical guidance.
Maintain accurate customer records on CRM systems.
Follow up on leads, quotations, and sales opportunities.
Resolve customer queries and concerns efficiently.
Aftermarket & Product Support
Handle parts and service enquiries.
Promote aftermarket products and services.
Generate aftermarket sales opportunities.
Coordinate service and maintenance requirements with relevant departments.
Marketing & Brand Promotion
Assist with creating marketing content, customer success stories, and machine handover content.
Represent the company at trade shows, exhibitions, demonstrations, and industry events.
Support industry association activities and networking opportunities.
Participate in customer entertainment and relationship-building initiatives.
Asset Register Management
Create, maintain, and update machine schedules.
Monitor and manage machine inventory records.
Ensure all equipment information remains current and accurate.
Reporting & Administration
Maintain up-to-date CRM records.
Submit weekly call reports and activity reports.
Prepare monthly sales reports and pipeline updates.
Track units sold, lost opportunities, and future prospects.
Ensure compliance with company procedures and reporting standards.
Minimum Requirements
Qualifications
Matric (Grade 12)
Relevant technical qualification advantageous
Sales, Marketing, Construction Management, or related qualification advantageous
Experience
Minimum 2 years' sales experience in machinery, trucks, commercial vehicles, construction equipment, agriculture equipment, mining equipment, or related industries.
Proven track record of achieving sales targets.
Experience in customer relationship management.
Exposure to the construction or transport industry will be advantageous.
Knowledge & Skills
Strong sales and negotiation skills.
Ability to engage with decision-makers and business owners.
Excellent communication and interpersonal skills.
Strong presentation and demonstration abilities.
Good administrative and planning skills.
Technical understanding of construction equipment and trucks.
Computer literacy (MS Excel, Word, Outlook, PowerPoint).
CRM system experience.
Licences
Personal Attributes
Self-motivated and target-driven.
Professional and customer-focused.
Strong relationship-building ability.
Excellent time management and organisational skills.
Able to work independently.
Confident and persuasive communicator.
High level of integrity and professionalism.
Benefits
Competitive basic salary based on experience.
Commission structure:
10% of gross margin on new unit sales.
Additional commission on aftermarket sales (parts, service, repairs).
Pension Fund (7.5% of basic salary).
Medical Aid contribution (50% company contribution).
Company vehicle
Cellphone allowance.
Group Life Cover.
Disability and Dread Disease Cover. Career growth opportunities within one of the largest and most established equipment distributors in the Eastern Cape - based on performance
