Job Summary
A historic 974-hectare luxury wine farm is seeking a E-Commerce Sales Manager who will oversee and scale the digital sales operations for two premier Stellenbosch wine brands.Responsibilities:
Lead and optimize online sales channels and direct-to-consumer store strategy for both Plaisir and Bartinney.
Plan, launch, and direct revenue-generating campaigns to meet and exceed annual growth targets (+R5m growth trajectory).
Analyze web traffic, sales conversion rates, customer retention, and customer lifetime value (LTV) to optimize funnels continuous improvement.
Manage and execute performance advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, and Email Marketing.
Optimize ad spend, creative assets, audience targeting, and copy to drive measurable ROAS and online conversions.
Implement data-driven retention strategies through automated email sequences and segmented email marketing campaigns.
Attend and support estate events (1 to 2 times per week) across Plaisir (Simondium) and Bartinney (Banhoek Valley).
Manage weekend event coverage as required to foster direct customer relationships and drive on-site conversion to e-commerce channels.
- Leverage modern AI tools (ChatGPT, Claude, Grok, etc.) to streamline daily workflows, improve copy/content creation, analyze data, and optimize marketing strategies.
Minimum Requirements:
Strong practical knowledge of multi-channel advertising platforms (Facebook Ads Manager, Google Ads, TikTok Ads, Instagram, and Email Marketing platforms).
Familiarity with direct-to-consumer e-commerce dynamics (wine/beverage industry experience is a bonus, but formal minimum years of experience are flexible for the right candidate).
Excellent written and verbal communication skills.
Comfortable working weekends and flexible hours during events when needed.
Character & Mindset
Target-Driven: Highly motivated by sales targets and performance-based commission.
Analytical & Data-Led: Comfortable working with numbers, performance dashboards, and conversion metrics.
Self-Motivated: Capable of operating autonomously in a semi-remote workspace while maintaining high productivity.
Forward-Thinking: Eager to experiment with and adopt AI tools to enhance function performance.
Benefits:
Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to itcareers@hireresolve.za.com
About
Specialists in Civil, Structural, Mechanical Engineering, Information Technology, Mining, Manufacturing and Finance Careers! Hire Resolve is one of the larger and more agile South African recruitment companies that focus on placing professionals and skilled people in permanent employment and contract employment. We prefer and focus on working with top quality professionals and candidates in South Africa and Africa. Hire Resolve has successfully placed Engineering, Mining, IT, Manufacturing and Finance professionals with top firms across the Western Cape, Eastern Cape, KwaZulu Natal, Gauteng and in Africa. Hire Resolve has assisted candidates to find jobs at over 100 JSE listed companies of which many are global companies with offices and operations in South Africa and Africa. It is for this reason that we are well respected in the industries we operate in and in the recruitment industry.
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