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Job Summary
This hands-on role is ideal for a strategic thinker who thrives in a fast-paced environment and can balance big-picture planning with flawless execution. You will play a key role in growing brand presence across digital, eCommerce, and traditional channels while ensuring consistent consumer engagement and market growth.
Key Responsibilities:
- Contribute to brand strategy, product development, and marketing budget planning
- Manage packaging development in line with brand identity and regulatory requirements
- Oversee digital marketing initiatives and manage external digital agencies
- Drive eCommerce growth, monitor performance, and manage online product catalogues
- Manage the company website and online store, including promotions, gifting, partnerships, and loyalty programmes
- Coordinate PR activities, media packs, giveaways, and trade marketing initiatives
- Plan and manage brand activations, promotions, and events
- Analyse and report on marketing performance and campaign effectiveness
- Monitor competitor activity and provide regular market insights
- Build and maintain strong relationships with agencies and brand partners
Requirements:
- 5–8 years' experience in Brand Management, with extensive digital marketing and agency management experience
- 2–3 years' experience within the FMCG sector
- Strong analytical skills with experience interpreting sales and market data
- A proactive, self-motivated individual with a solutions-driven approach
- Growth mindset, resilience, adaptability, and excellent resourcefulness
Advantageous:
- Experience developing and executing eCommerce strategies
- New product launch and lifecycle management experience
- Proven project management across multiple stakeholders
- Understanding of consumer packaged goods regulations
- Experience using AI to enhance marketing and business outcomes
If you're ready to take ownership of an exciting portfolio and help shape the future of a growing FMCG brand, we'd love to hear from you.
Sandi Crowther Recruitment
Recruiter
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