Job Summary
ENVIRONMENT:
Our client is a Cape Town-based digital marketing consultancy founded by ex-Google professionals. They challenge wasteful agency models and deliver measurable, efficient growth for local and international clients across paid media, data analytics, automation, and UX. They are looking for a sharp, creative Social Media Performance Manager to own paid campaign strategy and execution across Meta (Facebook and Instagram), TikTok, and YouTube. The successful candidate will plan, build, optimise, and report on performance campaigns — turning ad spend into real results for a diverse client portfolio spanning South Africa and global markets.
DUTIES:
- Plan and execute paid social campaigns end-to-end across Meta (Facebook & Instagram), TikTok, and YouTube
- Manage budgets, bidding strategies, and ROAS targets across multiple client accounts
- Create and test ad concepts, audiences, and funnels — always iterating on performance data
- Deliver clear reporting with actionable insights to clients and internal teams
- Stay ahead of platform changes, algorithm shifts, and emerging ad formats
REQUIREMENTS
- 5+ years in social media performance / paid media marketing
- Platform certifications are a major plus (e.g. Meta Blueprint, TikTok Academy, Google Ads)
- Proven track record managing significant ad budgets with measurable ROI
- Proficiency with AI tools such as Claude and Canva, or similar, for workflow efficiency
- Creative thinker and analytical problem solver — you live in the data but think in ideas
- Experience with international clients or multi-market campaigns is a strong plus
ATTRIBUTES
- Strong understanding of paid social bidding strategies, audience segmentation, and funnel optimisation
- Ability to translate performance data into creative recommendations
- Excellent communication skills for client and internal reporting
- Self-sufficient with AI and design tools to accelerate execution
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