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Job Summary
Duties:Content Creation & Optimisation:
Write and edit high-performing digital content across websites, landing pages, and marketing channels
Develop SEO-driven long-form content, content hubs, and landing pages
Create conversion-focused copy for paid media, including PPC and paid social
Produce lifecycle content including email campaigns and lead nurture journey
Performance & Growth:
Optimise content using data insights to improve engagement, rankings, and conversion
Refresh and enhance existing content to drive continuous performance improvement
Support A/B testing and messaging experimentation across channels
Technical Translation & Collaboration:
Translate complex product and platform functionality into clear, user-focused messaging
Collaborate with marketing, product, and digital teams to align content with business objectives
Develop supporting documentation such as FAQs, guides, and feature explanations
SEO & Digital Best Practice:
Structure content for search visibility, readability, and AI discovery
Apply keyword research and search intent to content development
Ensure all content aligns with brand voice, tone, and editorial standards
Requirements:
Bachelor's degree in technical copywriting or related performance marketing degree.
At least 5+ years proven experience in digital copywriting or content roles within performance marketing environments
Proven track record across SEO, paid media, and lifecycle marketing
Experience working with premium or luxury brands preferred
Exceptional writing ability with a strong focus on clarity and persuasion
Strong understanding of how content drives performance across digital channels
Commercial awareness with the ability to create conversion-led messaging
Ability to interpret briefs, challenge thinking, and identify optimisation opportunities
Strong research, editing, and proofreading skills
Solid understanding of SEO principles, keyword strategy, and search intent
Experience writing for paid media and conversion-focused environments
Ability to use performance data (CTR, CPL, CPC, ROAS) to refine content
Familiarity with CMS platforms and tools such as Google Search Console, Ahrefs, or similar
Craven Cottage CC
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