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Job Summary
Duties:Creative Development, Production & Technical Execution:
Adapt master campaign concepts into performance-led digital assets across Paid Social, Programmatic, and Paid Search,
Design static imagery, carousels, and display banners in multiple sizes and formats adhering to platform specific best practices for Meta, Google, TikTok and Display & Video 360.
Build HTML5 display banners (including animation where required) and create high-performing paid social assets.
Implement click tags and standard tracking requirements for programmatic campaigns.
Optimise file sizes and formats in line with platform specifications and performance standards.
Prepare and package assets for delivery across platforms, ensuring quality, brand consistency, and premium visual execution.
Performance Marketing Integration:
Demonstrate an understanding of performance marketing metrics, including: CTR (Click-Through Rate), CPL (Cost per Lead), CPC (Cost per Click), and ROAS (Return on Ad Spend).
Develop high-performing, B2C-optimised creative assets to drive audience growth and lead generation, while contributing to the overarching creative strategy of the business.
Contribute actively to the creative testing strategy by:
Developing structured A/B test variations
Proactively suggesting new test hypotheses
Adding test ideas to the testing roadmap
Collaborating with digital teams to refine future creative based on results
Testing is a collaborative process, but the designer is expected to contribute to creative experimentation and strategic thinking - not just asset production.
Workflow, Volume & Stakeholder Management
Operate within a variable delivery model:
Typically, a normalised cadence of asset delivery occurs every couple of weeks per platform.
Periodically, urgent or reactive requests will arise.
Balance priorities effectively across platforms and campaigns.
Proactively manage stakeholder expectations around timelines and feasibility.
Establish and maintain clear design workflows, version control, and asset naming conventions.
Communicate clearly and confidently with creative and digital teams.
Requirements:
Grade 12
Qualification in Graphic Design, Digital Design, Multimedia Design, or a related field.
At least 3–5 years proven experience working on performance-focused digital accounts.
Experience within the luxury travel sector or high-end premium B2C brands is essential.
Experience supporting lead generation campaigns.
Deep understanding of platform specifications across Paid Social, Programmatic and PPC.
Skills:
Strong digital layout, typography, and visual hierarchy skills.
Exceptional attention to detail and quality control.
Comfortable working in a fast-paced environment where performance and brand equity must coexist.
Strategic and analytical thinker with a performance-driven mindset
Strong collaboration and cross-functional communication skills
Excellent time management and ability to prioritise under pressure
Confident stakeholder communicator with the ability to manage expectations and feedback effectively
A passion for wildlife and a commitment to sustainability and conservation.
Craven Cottage CC
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