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Position Purpose
The Brand & Marketing Coordinator supports the planning, execution, and monitoring of brand, marketing, and retail initiatives. This role works closely with cross?functional teams, suppliers, and store teams to ensure brand consistency, effective campaign execution, and operational follow?through. The coordinator is instrumental in managing marketing workflows, supporting campaigns, and ensuring smooth execution of both digital and in?store brand activities.
Key Responsibilities
Brand & Marketing Execution
Coordinate briefs for brand and marketing execution, including POS, advertising, sustainability elements, and in?store material
Review in?store brand and marketing execution to ensure alignment with brand guidelines and support continuous improvement
Coordinate mall marketing activities and ensure timely submission of materials and communication with mall partners
Assist with communication and coordination of all Out?of?Home (OOH) marketing and POS distribution
Retail & Operational Support
Follow up on product procurement to ensure alignment with brand vision and timelines
Monitor allocations and delivery of marketing materials and products to stores
Ensure all store customer service training materials and brand elements are up to date and aligned with guidelines
Ordering of staff uniforms
Coordination of trade exchange and sponsorships
Collect and manage store competition data and customer entries
Support in new store openings with marketing, branding, and operational components
Digital & E?Commerce Management
Manage E?shop launches, including product uploading, campaign setup, and website content updates
Support digital campaigns and assist with content development across online platforms
Supplier & Financial Administration
Source suppliers for brand and marketing elements
Submit payment requests and follow up to ensure timely processing and completion of financial workflows
Creative & Production Support
Design or brief the creation of store promotional posters and marketing elements
Assist in campaign development and execution, including brainstorming, content creation, and event support
Data & Reporting
Collect and consolidate data for reporting related to store activities, marketing performance, and customer insights
Gather log data for NPDs (New Product Developments) and ensure accurate record?keeping
Track deadlines and ensure timely execution of all deliverables across marketing projects
Knowledge, Skills & Experience
Strong organisational and time?management skills with the ability to chase deadlines effectively
Excellent communication skills with cross?functional teams, suppliers, and store staff
Detail?oriented with a strong eye for brand consistency and quality
Ability to multitask and support multiple projects simultaneously
Creative thinking with a solid understanding of brand principles and marketing execution
Proficiency in design tools and digital platforms (advantageous)
Work experience in a previous marketing orientated role is essential.
Qualification in Marketing
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