Requirements:

• Relevant degree in Marketing, Business, Communications, or a related field.

• Minimum of 10 years’ relevant marketing experience, including brand management, integrated paid and organic campaigns, digital channels, website or digital experience, organic social media, events, and agency or supplier management.

• Experience in B2B or corporate audience marketing is advantageous.

• Experience within higher education, executive education or professional development is advantageous.

• Experience across multiple audiences, products or African markets would be beneficial.

• Strong working knowledge of website content management systems, digital analytics, SEO, GEO, organic social media platforms and marketing CRM and automation platforms.

Responsibilities:

• Translate strategic brand direction into integrated paid and organic campaigns and market-facing activities.

• Own the marketing direction, priorities and performance of the website and digital experience.

• Own organic social media strategy, content planning, channel performance, audience growth and brand presence.

• Lead brand-focused events, activations and market presence initiatives.

• Lead marketing support where awareness, reputation and market presence are key to growth.

• Provide marketing support for customised and key account activities.

• Brief and manage web, UX, design, video, paid media, digital and event partners.

• Monitor brand and campaign performance and identify opportunities to improve marketing effectiveness.

• Identify opportunities to improve marketing processes and market impact through AI, automation and emerging technologies.

• Plan, brief, execute, monitor and optimise paid and organic brand campaigns across relevant channels.

• Manage allocated brand, digital and event budgets within approved parameters.

• Assess supplier proposals and manage external resources with a focus on quality, value for money and delivery against scope.

• Use relevant performance measures to assess the effectiveness of brand, digital and event activities and recommend improvements.

• Work across channels and alongside programme marketing and communications with clear ownership and minimal duplication.