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Inbound DMC based in Sandton is looking for a Senior Marketing Manager. The Senior Marketing Manager is the driving force behind marketing performance ; with the core purpose of translating performance data into stronger creative and content output. This role exists at the intersection of the Digital and Creative teams ; acting as the critical go-between who understands marketing performance metrics deeply and knows how to convert them into clear; actionable direction for content creation ; all while safeguarding brand integrity. Hybrid working offered. Duties: Driving Marketing Performance: Act as the primary link between the Digital and Creative teams, translating performance metrics and data insights into clear, actionable direction for content and creative development. Develop a deep, working understanding of marketing performance metrics across all channels (paid, social, email, web and content) and use this to guide where and how creative output should evolve. Turn performance learnings into practical creative briefs and content actions, ensuring the Creative team has clear, insight-led direction on what to produce, refine or test. Identify the creative and content levers that drive better results; from messaging and format to channel-specific optimisation and prioritise these for the team. Safeguard brand integrity throughout, ensuring that performance-led decisions never compromise brand voice, quality, consistency or long-term equity. Establish a continuous feedback loop between performance data and creative output, so that content is consistently optimised based on what is proven to work. Champion a test-and-learn culture, using data to inform creative experimentation while balancing short-term performance with brand-building objectives. Project Management: Drive campaign projects from brief to completion, ensuring each team has the required information, timelines and specific messaging per audience and platform. Create and maintain clear project plans and process structures, keeping the team informed of progress, deadlines, key information and requirements. Develop comprehensive briefs, where required, for projects related to new business development and specific campaigns. Support the creation of launch plans for new products and developments, including timelines, key actions, messaging and stakeholder alignment. Ensure the team has clear access to key contacts, deadlines and expectations to effectively deliver on projects. Share insights from learnings in debrief sessions, ensuring learnings are applied for future projects and campaigns. Develop and deliver post-campaign performance reports for key stakeholders. Create a structured project folder where all project related information is saved and easily accessible for the team to use and reference. Coordinate regular project meetings, track progress, and ensure timely delivery of actions in collaboration with the Project Lead and Creative Studio Manager. Establish a structured project repository to ensure all information is centrally stored and easily accessible to the team. Cross-Functional Liaison: Keep the team informed of key business developments, upcoming projects and associated expectations. Collaborate with Business Development and Operations to gather all relevant information required to support new product and campaign launches. Represent the Marketing team on key calls, capturing action items, sharing relevant updates and maintaining strong cross-functional relationships. Attend and represent Marketing on Mosaic calls, quarterly sessions across Operations, Sales, Marketing and Impact, managing marketing’s involvement and ensuring all actions are effectively followed through within the team. Build and maintain strong internal stakeholder relationships, ensuring teams are informed of relevant marketing updates, performance insights and key developments specific to their regions or camps. Gather and disseminate regional insights and updates that are valuable to the marketing team. Schedule and lead regular check-ins to stay aligned on regional news, identifying opportunities to strengthen content, messaging and promotion of regions and camps. Marketing Intelligence: Stay abreast of industry developments, announcements and global marketing trends, identifying opportunities to enhance and inspire our marketing efforts. Remain informed on key business updates and priorities. Analyse business data, booking trends and key performance drivers in collaboration with the Head of Marketing to inform messaging and strategic focus areas. Evaluate performance metrics across channels, including newsletters and social media, to identify insights and optimise future campaigns. Keep up to date with emerging technologies, systems and AI tools, identifying opportunities to improve team efficiency, workflows and time management. Unpack audience needs, motivations and behaviours, drawing insights across demographics, geographies and cultural influences to better understand our travellers. Monitor competitor positioning, including product developments and messaging, to ensure we remain informed and competitively aligned. Reporting & Performance: Collate key statistics and marketing data to support reporting, including quarterly board reports. Track and analyse performance across campaigns and launches, sharing insights with stakeholders and the broader marketing team. Compile weekly highlights to keep the marketing team informed of successes, key outputs and overall progress, helping to maintain alignment and momentum. Support the development of stakeholder presentations, including compiling PowerPoint decks with compelling visuals and clear, impactful messaging for senior leadership and key events. Assist in the creation of marketing plans and forecasts by collating relevant information and contributing to campaign ideation informed by business insights. Budget Management: Oversee and track the marketing budget and associated spend streams. Conduct bi-monthly check-ins with marketing leaders to review budgets, ensuring clear visibility of allocations across teams. Review and approve selected invoices as required, in line with budget controls. Requirements: Bachelor’s Degree in Marketing or related degree. Proven experience as a senior marketing leader for a minimum of 8 years, preferably in the luxury travel sector. Demonstrable experience using marketing performance data to drive and improve creative and content output. Strong understanding of digital marketing performance metrics and the ability to translate them into clear creative and content actions. Proven experience in marketing and project management. Previous experience in leading successful campaigns. Proven experience managing and leading teams. Strong strategic thinking Excellent leadership capabilities Digital marketing expertise Ability to drive brand growth, manage high-performing teams, and make data-driven decisions that align with organisational objectives.
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