Package: R35,000 - R45,000 Total Cost to Company per month, including benefits, excluding commission
Commission: Performance-based commission earned in addition to the CTC package
Reports To: Chief Operations Officer (COO)

Purpose of the Role

We are looking for a professional, polished and results-driven External Sales Representative to develop new business, grow existing customer relationships and increase sales revenue.

This is a customer-facing position requiring someone who is confident engaging decision-makers, presenting products professionally and building strong commercial relationships. The successful candidate will be expected to actively prospect for new customers, conduct face-to-face client meetings and convert opportunities into sustainable business.

Candidates with external B2B sales experience within the hospitality sector, or experience selling products or services into hotels, restaurants, premium restaurants, hospitality groups or similar environments, will be particularly well suited to the role.

Key Responsibilities

• New Business Development

  • Proactively identify and develop new B2B sales opportunities.

  • Prospect for potential customers through networking, referrals, market research and direct engagement.

  • Build and maintain a strong and sustainable sales pipeline.

  • Arrange and conduct face-to-face meetings with prospective customers.

  • Identify opportunities within hospitality, restaurants and other relevant commercial markets.

• Sales & Conversion

  • Present the company's products, solutions and value proposition professionally and confidently.

  • Understand customer requirements and recommend appropriate products and solutions.

  • Prepare and present proposals and quotations.

  • Negotiate pricing, commercial terms and agreements within approved parameters.

  • Convert opportunities into new customers and achieve agreed sales targets.

• Account Development & Relationship Management

  • Build strong, long-term relationships with customers and key decision-makers.

  • Maintain regular contact with existing customers and identify opportunities for additional business.

  • Drive repeat business, upselling and cross-selling across the product portfolio.

  • Ensure a consistently high standard of customer service.

  • Address customer requirements and concerns professionally and timeously.

• Market & Commercial Development

  • Maintain awareness of competitors, market trends and customer requirements.

  • Identify new markets, customer segments and revenue opportunities.

  • Communicate market intelligence and customer feedback to management.

  • Promote the company's quality, service and product offering effectively within the market.

• Sales Reporting

  • Maintain accurate sales activity and pipeline information.

  • Monitor sales performance against targets.

  • Provide regular updates on prospects, customer activity, opportunities and sales forecasts.

  • Use CRM and relevant sales reporting systems effectively.

Experience & Qualifications

• Essential Requirements

  • Matric / Grade 12.

  • Minimum 3--5 years' proven sales experience, preferably within an external B2B sales environment.

  • Demonstrated ability to generate new business and achieve or exceed sales targets.

  • Strong prospecting, negotiation and closing ability.

  • Excellent verbal communication skills in English.

  • Confident conducting presentations and face-to-face customer meetings.

  • Good computer literacy, including Microsoft Office.

  • Experience using CRM or sales management systems.

  • Valid South African driver's licence.

  • Own reliable vehicle -- essential.

  • Willing and able to travel regularly to customer and prospect locations.

• Highly Advantageous

  • External B2B sales experience within the hospitality industry.

  • Experience calling on restaurants, premium or high-end restaurants, hotels, hospitality groups or similar customer environments.

  • Experience selling FMCG, hygiene products, consumables, food-service products, hospitality supplies or related products.

  • Relevant tertiary qualification in Sales, Marketing, Business or a related discipline.

Key Competencies

• New Business Development

• External B2B Sales

• Consultative Selling

• Prospecting & Lead Generation

• Negotiation & Closing

• Account Management

• Relationship Building

• Commercial Awareness

• Presentation Skills

• CRM & Pipeline Management

Professional Presentation & Communication

As this is a highly customer-facing position, the successful candidate must:

• Be professionally presented, well groomed and polished in their approach.

• Communicate clearly, confidently and professionally in spoken English.

• Be comfortable engaging with business owners, senior managers, procurement teams and other decision-makers.

• Demonstrate strong interpersonal skills and the ability to establish rapport quickly.

• Represent the organisation professionally during customer meetings, presentations and industry engagements.

Ideal Candidate

The ideal candidate is a polished and confident external salesperson who enjoys being in front of customers and actively developing new business. They communicate exceptionally well, present themselves professionally and are comfortable engaging customers in premium service environments. They will ideally understand the hospitality or restaurant market, have a strong B2B sales track record and combine persistence and commercial drive with the ability to build genuine, long-term customer relationships.

Package

R35,000 -- R45,000 TCTC per month, depending on experience and suitability.

The package includes company benefits but excludes commission. Performance-based commission is earned over and above the monthly CTC package.