Duties and Responsibilities
• Implement communication and brand strategies
• Work closely with management, staff and external vendors
• Conduct research for sales/ marketing purposes
• Ensure all messaging aligns with key business strategies
• Manage and work closely with advertising/PR/digital agencies and marketing departments of key vendors
• Brainstorm and collaborate with teams for new ideas and strategies
• Develop and co-ordinate budgets, deadlines, objectives, and schedules
• Plan and oversee the design, content, and production of marketing materials
• Develop strategies for current and existing products, launches, & promotions
• Identify media and press opportunities with the PR agency
• Have a good understanding and experience of online and social media including Google AdWords, Google Remarketing and LinkedIn
• Manage website and other digital platforms.
• Develop high-quality content for press releases and social media,
• Manage exhibitions, events websites, newsletters and other distribution channels
• Ability to prepare reports, analysis, budget controls etc.
• Manage internal and client communication
Requirements and Qualifications
• Bachelor’s degree or diploma in marketing, PR, communication, business, or related field
• Minimum 4 years of experience in communications, PR, or related field
• Experience with technologies and best practices for campaigns across multiple platforms
• Excellent written and verbal communication skills
• Ability to multitask and monitor several projects and accounts on a daily basis
• Ability to work well under pressure and manage time effectively
• Ability to take initiative to develop new strategies and outside-the-box ideas
• Excellent media relations skills
• Ability to work independently or in a team
• Own transport and be prepared to travel occasionally to manage exhibitions or visit regional offices