Regional Sales Manager – Western Cape

Our client is a fast-growing FMCG distributor operating across Southern Africa. We are looking for an experienced Regional Sales Manager to drive sales growth, lead a high-performing field team and manage key customer relationships across the Western Cape.

Key Responsibilities:

· Own regional sales targets, revenue growth and territory strategy.

· Develop new business across retail, wholesale, forecourt and independent trade.

· Manage and grow key accounts including SPAR, Pick n Pay, Shoprite and major forecourt groups.

· Lead, coach and manage regional sales representatives and merchandisers.

· Drive distribution, product availability, merchandising and in-store execution.

· Monitor competitor activity, pricing, sales performance and market opportunities.

· Manage regional forecasting, reporting and KPI performance.

· Build strong relationships with wholesalers, independent retailers and key decision-makers.

· Work closely with Finance, Marketing and Operations to support regional growth.

Requirements:

· Minimum 5 years’ regional sales management or senior FMCG key account experience.

· Proven, measurable track record of delivering sales growth.

· Experience managing a large, geographically dispersed sales territory.

· Strong experience with major retail and forecourt accounts.

· Proven experience managing and developing a field sales team.

· Strong commercial, negotiation and analytical skills.

· Relevant qualification in Sales, Marketing, Business Management or similar.

· Valid driver’s licence and own reliable vehicle.

· Willingness to travel extensively throughout the Western Cape.

Advantageous:

· Experience in nicotine, vaping, tobacco or other regulated FMCG categories.

· Established Western Cape buyer and trade relationships.

· Distributor/sub-distributor management experience.

· Experience launching new products and working in a high-growth environment.

· CRM/ERP experience.