WHO ARE WE:

Our client, an established organisation operating at the forefront of digital marketing, e-commerce and retail, is seeking a driven Digital Marketing Manager to own and optimise their comprehensive digital growth engine.

WHAT WILL YOU DO:

• Own paid media strategy, budgets, and execution across Meta, Google Ads, and South African marketplace advertising platforms such as Takealot Sponsored Ads and Amazon.co.za Sponsored Ads.

• Allocate budgets based on measured ROI, shifting investments toward the most profitable channels.

• Build, run, and optimise Meta campaigns within Ads Manager, including audience targeting, creative testing, and budget management.

• Measure channel performance against internal sales data to ensure accurate assessment of ROI, going beyond platform-reported figures.

• Manage external advertising agencies and bring channels in-house when performance metrics justify the move.

• Plan and execute paid activities around key retail seasonal events.

• Develop and execute an end-to-end social media strategy across platforms including Facebook, Instagram, TikTok, and YouTube.

• Curate, schedule, and publish content — including short-form videos, product demonstrations, and testimonials — with a hands-on approach.

• Write compelling captions, scripts, and ad copy tailored to diverse audiences.

• Manage community engagement, responding promptly to comments, messages, and customer queries.

• Monitor platform trends, competitor activity, and seasonal opportunities to optimise content and campaigns.

• Create and maintain product listings and content for the company’s online store and marketplaces.

• Support product launches and collaborate with optimisation teams on experiments to improve conversions.

• Identify, recruit, and manage influencer collaborations, including negotiations, briefs, and content approval.

• Review and act on AI-generated marketing recommendations, feeding back results to improve system outputs.

• Own monthly marketing performance reports, analysing revenue, margins, and engagement metrics.

• Support localisation efforts for the UK market, adapting content and coordinating with external agencies.

WHAT DO YOU NEED:

• Four or more years in digital marketing, with at least two years of hands-on experience managing paid advertising campaigns.

• Proficiency in Meta Ads Manager for campaign creation, audience targeting, and optimisation.

• Strong content creation skills, including filming, editing, and compelling copywriting.

• Data literacy with the ability to interpret dashboards and reconcile platform data with actual business results.

• Practical experience using AI tools (Claude, ChatGPT, Gemini, etc.) in a marketing context.

• E-commerce or marketplace experience, particularly with platforms like Takealot or Amazon.

• Self-sufficient operator capable of setting priorities and delivering results with minimal supervision.

Nice to Have:

• Experience with Google Ads and retail media advertising.

• Influencer program management expertise.

• SEO and email marketing exposure.

• International market experience, especially in the UK.

• Ability to evaluate and manage external agenciesdo