Industry: Banking
Contract Duration: 6 Months

Purpose of the Role

We are looking for an experienced Integrated Marketing & Communications Specialist to plan, implement, and manage marketing campaigns across multiple channels. The successful candidate will ensure consistent and engaging communication with target audiences while supporting business objectives, brand awareness, customer engagement, and product growth.

Key Responsibilities

• Develop and execute integrated marketing campaigns across digital, social media, email, direct marketing, and traditional advertising channels.

• Work closely with business stakeholders to understand marketing requirements and translate them into effective campaign plans.

• Use customer insights, market research, and data analytics to create targeted marketing initiatives.

• Coordinate and manage product activations, events, and customer engagement initiatives.

• Brief and manage external agencies, media partners, and suppliers.

• Plan and manage media campaigns, including channel selection and media buying activities.

• Drive social media and digital marketing initiatives to increase audience engagement.

• Monitor campaign performance, analyse results, and optimise campaigns to improve ROI.

• Manage marketing budgets and ensure campaigns are delivered within approved spend.

• Collaborate with cross-functional teams to ensure alignment of marketing activities and business goals.

• Provide support and guidance to junior team members where required.

Minimum Requirements

Qualifications

• Bachelor's Degree in Marketing, Business Commerce, Communications, or a related field. [

Experience

• Minimum 7 years' marketing experience, including:

  • Developing and delivering integrated marketing campaigns.

  • Working with digital marketing channels such as social media, email marketing, content marketing, and SEO/SEM.

  • Using campaign data and analytics to measure performance and inform decision-making.

  • Managing multiple projects in a fast-paced environment.

  • Working with senior stakeholders to develop and implement marketing strategies.

  • Experience within the financial services or banking sector is highly advantageous.

Required Skills

• Integrated Marketing Communications (IMC)

• Digital marketing and social media marketing

• Campaign management and execution

• Media planning and advertising

• Stakeholder engagement

• Event and activation management

• Data analysis and reporting

• Budget management

• Project management

• Strong verbal and written communication skills

Ideal Candidate

The ideal candidate will be a strategic and hands-on marketing professional who can manage end-to-end campaigns, work effectively with stakeholders, leverage data-driven insights, and deliver measurable marketing results within a banking environment.

Contract: 6 Months
Industry: Banking
Experience Required: 7+ Years