+2 more
Clear All Filters
Verified Ad
Job Summary
Key Responsibilities- Develop high-quality copy for CRM campaigns, promotions, landing pages, app notifications, emails, SMS, and push notifications
- Write and optimise copy for acquisition, retention, and reactivation campaigns
- Ensure all content complies with iGaming regulatory requirements, responsible gambling guidelines, and advertising standards across jurisdictions
- Collaborate closely with Compliance and Legal teams to review and approve marketing content prior to publication
- Maintain and evolve the brand voice and tone across all communication channels
- Interpret complex product features, bonuses, and T&Cs into clear, player-friendly messaging
- Brief and mentor junior copywriters and provide constructive feedback
- Work with designers, product managers, and CRM specialists to deliver cohesive campaigns
- Analyse campaign performance and optimise copy based on data, A/B testing, and player behaviour
- Stay up to date with industry trends, competitor messaging, and regulatory changes
Key Requirements
- 5+ years’ experience as a Copywriter, preferably within iGaming, fintech, or regulated digital industries
- Strong understanding of CRM copywriting (email, push, SMS, in-app)
- Proven ability to write conversion-driven yet compliant marketing content
- Experience working with multiple markets and jurisdictions
- Excellent attention to detail and strong proofreading skills
- Ability to work in a fast-paced, deadline-driven environment
- Experience mentoring or leading junior team members is advantageous
- Understanding of player lifecycles and retention strategies
Key Competencies
- Creative thinking with strong commercial awareness
- Compliance-focused mindset
- Stakeholder collaboration
- Data-driven decision-making
- Strong communication and time management skills
Equate Recruitment
Recruiter
Error!
Success!
You have successfully created your alert.
You will receive an email when a new job matching your criteria is posted.
Please check your email. It looks like you haven't verified your account yet. Here's what you're missing out on:
- Response from employers
- Being able to log in and update your profile
- Apply for more jobs
Didn't receive the link? Resend Verification Link