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Job Summary
Responsibilities:
Strategy & Growth: Develop and execute the integrated marketing strategy to drive customer acquisition, brand leadership, and marketplace engagement
Brand & Communications: Own the brand positioning, creative direction, and PR strategy to build trust and authority in the market.
Performance Marketing: Identify and scale new acquisition channels, optimize conversion funnels, and manage media investment to deliver measurable ROI
Product Marketing: Partner with Product and UX teams to translate new features into compelling customer value propositions and drive go-to-market strategies
B2B Marketing: Collaborate with Sales to develop strategies that acquire and retain business clients (agents, developers, or partners) on the platform
Lifecycle & CRM: Lead CRM strategies to improve customer retention, engagement, and lifetime value across owned channels
Leadership: Build, mentor, and lead a high-performing marketing team while managing external agencies and creative partners
Skills & Experience (Not negotiable):
Bachelor’s degree in Marketing, Business, or related field
10+ years of marketing experience, with significant exposure to digital-first or technology-driven businesses
Proven track record of scaling a consumer brand or digital platform
Strong experience across both brand marketing and digital performance marketing
Experience in marketplaces, classifieds, fintech, or proptech is highly advantageous
Contact JADE GELDENHUYS on 021 418 1750, quoting the Ref: CTD000401.
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