Job Summary
An agile sales team based in Cape Town who is one of Europe's market leaders in the trade of used software, is seeking an AI & Go-to-Market (GTM) Manager who will own their Digital & Content growth strategy.Responsibilities:
Strategy & Execution: Own, design, and execute Capefoxx’s digital and content GTM strategy.
Campaign Management: Run high-impact multi-channel campaigns (email, SEO, social, inbound) to drive high-quality leads.
Automation & AI: Build and optimize customer journeys and nurturing workflows using Salesforce Marketing Cloud and Claude.ai.
Content & SEO: Create thought-leadership content, guides, and SEO assets that position Capefoxx as a trusted software advisor.
Web Optimization: Manage and optimize the website to maximize positioning across target European markets.
Cross-Functional Collaboration: Work closely with Sales and Customer Service to translate market insights into actionable campaigns.
Performance Tracking: Analyze and report on campaign metrics with a strict KPI- and ROI-driven mindset.
Strategy & Execution: Own, design, and execute Capefoxx’s digital and content GTM strategy.
Campaign Management: Run high-impact multi-channel campaigns (email, SEO, social, inbound) to drive high-quality leads.
Automation & AI: Build and optimize customer journeys and nurturing workflows using Salesforce Marketing Cloud and Claude.ai.
Content & SEO: Create thought-leadership content, guides, and SEO assets that position Capefoxx as a trusted software advisor.
Web Optimization: Manage and optimize the website to maximize positioning across target European markets.
Cross-Functional Collaboration: Work closely with Sales and Customer Service to translate market insights into actionable campaigns.
Performance Tracking: Analyze and report on campaign metrics with a strict KPI- and ROI-driven mindset.
Minimum Requirements:
Experience: 10+ years in digital marketing, GTM, or growth marketing, ideally within B2B tech or SaaS.
Commercial Acumen: Deep understanding of the B2B sales cycle; ability to build marketing strategies that directly support sales pipelines.
AI Literacy: Hands-on daily use of modern AI tools to scale content creation, automation, and operational efficiency.
Proven Track Record: Demonstrated ability to build and scale GTM strategies from the ground up.
Mindset: Self-motivated, highly adaptable, and comfortable thriving in an evolving, fast-paced environment.
Communication: Exceptional written communication and storytelling skills in English.
Desirable Skills
MarTech: Practical experience with Salesforce Marketing Cloud, Pardot, or HubSpot.
CMS: Experience managing and optimizing B2B websites via WordPress.
Design: Basic proficiency in Canva, Adobe, Figma, or InDesign.
Languages: Fluency in an additional European language (particularly German or French) is a strong advantage.
Benefits:
- Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to itcareers@hireresolve.za.com
About
Specialists in Civil, Structural, Mechanical Engineering, Information Technology, Mining, Manufacturing and Finance Careers! Hire Resolve is one of the larger and more agile South African recruitment companies that focus on placing professionals and skilled people in permanent employment and contract employment. We prefer and focus on working with top quality professionals and candidates in South Africa and Africa. Hire Resolve has successfully placed Engineering, Mining, IT, Manufacturing and Finance professionals with top firms across the Western Cape, Eastern Cape, KwaZulu Natal, Gauteng and in Africa. Hire Resolve has assisted candidates to find jobs at over 100 JSE listed companies of which many are global companies with offices and operations in South Africa and Africa. It is for this reason that we are well respected in the industries we operate in and in the recruitment industry.
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