Role Overview

The Marketing Manager will be responsible for the strategic planning, execution, and management of all onsite marketing, brand, public relations, and communication initiatives. The role requires a strong commercial marketer who can drive brand awareness, foot traffic, revenue growth, and stakeholder engagement while managing a marketing team, agencies, and budgets.

Key Responsibilities

Marketing Strategy & Budget Management

• Develop and implement an annual, results-driven marketing strategy aligned with business objectives
• Compile and manage the annual marketing budget, ensuring cost-effective execution
• Monitor marketing spend, control costs, and report on ROI and campaign effectiveness
• Deliver regular and ad hoc marketing performance reports to management

Brand Management & Advertising

• Act as primary custodian of the brand, ensuring consistent messaging across all channels
• Coordinate creative campaigns, including brand, promotional, seasonal, and event-specific campaigns
• Manage advertising production processes from concept to execution
• Plan and book media across appropriate platforms to maximize reach and exposure
• Ensure all marketing assets are professionally maintained, catalogued, and compliant

Events & Promotions

• Plan, conceptualize, and execute annual, seasonal, and tactical promotions and events
• Ensure events drive brand awareness, quality foot traffic, dwell time, and turnover
• Secure sponsorships and partnerships to increase event budgets and value
• Oversee event execution teams and external suppliers

Digital & Social Media

• Develop and implement a digital and social media strategy aligned with marketing objectives
• Manage social media platforms including Instagram, Facebook, and Twitter
• Oversee website development, enhancements, and ongoing optimisation
• Drive digital engagement, online campaigns, and mobile platform improvements
• Ensure all digital activity adheres to brand guidelines and best practice standards

Public Relations & Media

• Develop and execute an effective PR strategy
• Draft and distribute press releases to relevant media outlets
• Build and maintain relationships with journalists and media professionals
• Manage reputation and crisis communication planning

Tenant & Stakeholder Engagement

• Implement tenant marketing support and onboarding initiatives
• Manage tenant communication including newsletters, updates, and workshops
• Foster collaborative partnerships with tenants and industry stakeholders
• Maintain ongoing engagement with regional retail and industry contacts

Research & Reporting

• Conduct market research, surveys, and focus groups
• Analyse consumer insights to inform strategy and campaigns
• Compile detailed monthly and regional marketing reports

Requirements

• Minimum 5 years’ experience as a Marketing Manager in a retail or commercial environment
  (or 5–7 years’ marketing experience with strong PR and people management exposure)
• Bachelor’s degree in marketing, Communications, or a related field (preferred)
• Proven strategic marketing and brand management experience
• Strong leadership and team management skills
• Excellent written, verbal, and presentation skills
• High attention to detail and strong organizational ability
• Proficient in Microsoft Word, Excel, and Office suite
• Self-driven, results-oriented, and able to manage multiple projects simultaneously