Our client in the Retail industry is looking for a Brand Manager to assist in the development, management and maintenance of profitable brand portfolios by understanding, anticipating, creating and meeting consumer and customer needs.
Key responsibilities • Plan and interpret the strategy and brand plans with the National Marketing Manager, and give strategic input to the strategy, where required. • Assist in the development and implementation of all marketing activities/plans against the strategy to achieve budgeted volumes and profitability. • Identify opportunities for growth in the required portfolios by drawing from consumer research and insights, as well as monitoring trends in the ever-changing consumer landscape. • Monitor sales performance (volume, value, profitability), as well as evaluate overall campaign performance to drive continuous improvement to result in a positive ROI. • Develop, implement and monitor new product launches, and influence product innovation through consumer and market trends. • Manage the daily monitoring and processing of all marketing-related expenses and tracking budget. • Manage cross-functional relationships across various departments internally and agencies to delivery on set marketing objectives. • Manage ad hoc projects when required.
Requirements • A minimum relevant 3-year qualification or marketing-related qualification • At least 5 years continuous experience in Marketing, with at least 3 years FMCG Experience • Proven and successful track record • Proven experience in leading projects