Job Summary
Who are we: A premier digital platform for Pan-African creators to share, monetise, and amplify their creative endeavors through subscriptions, payment links, and brand partnerships.
Who are we looking for: A Content and Community Marketing superstar to join our friendly, hard-working and ambitious team! Are you a hard-working individual who thrives in fast-paced creative environments, is easily adaptable, proactive, and always has your finger on the pulse with all things Africa and pop culture trends?
What will you do:
CONTENT DEVELOPMENT
- Create engaging high-quality written, visual and multimedia content, including blog posts, articles, videos and infographics for social media and email marketing
- Write regular/consistent marketing and supporting articles for our Creator Platform
- Support with website copywriting for our supporting business pages
- Research and generate creative ideas for content that align with our brand’s goals and target audience, ensuring that content is informative, engaging and aligned with SEO best practices when applicable
- Maintain a content calendar and ensure consistent, on-brand messaging
- Stay updated on industry trends and competitor content to identify opportunities and maintain a competitive advantage
- Write a variety of written content; everything from news stories and long-form features in accordance with the established procedures and standards outlined in our editorial style guide, AP style guide and SEO guidance document
- Keep up-to-date with the latest current affairs, business, social issues, topical and/or social-led trends, and stories in Africa and across the African diaspora
- Provide support and guidance with regard to social media, marketing/PR, design, Production, Editorial and Brand Partnerships
EMAIL MARKETING
- Plan and execute email marketing campaigns to nurture, engage and grow our subscriber base
- Segment email lists to deliver targeted and personalised content
- Manage the creation of compelling email content, including newsletters, product updates and promotional campaigns Gathering information from key internal stakeholders
- Monitor email performance metrics and adjust strategies for improved open rates, click-through rates, and conversions
COMMUNITY BUILDING & MANAGEMENT
- Identify and engage with key influencers and advocates within the company's community to amplify brand reach and community growth
- Foster a sense of belonging and loyalty among community members through regular interaction and recognition
- Gather feedback from the community to inform product or service improvements
- Stay updated on industry trends and incorporate them into content strategies
- Monitor and analyse social media and email marketing performance using tools like Google Analytics, social media analytics platforms, and email marketing software
- Prepare regular reports with insights and recommendations to improve strategies.
What do you need:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 4 years of experience in marketing, preferably in a start-up environment
- Experience in Content and/or Email Marketing required
- Copywriting experience is essential
- Familiarity with SEO best practices and content management systems
- Hardworking, very creative and extremely organised
- Candidate has the ability to work autonomously and able to be proactive in moments of ambiguity
- Someone who has a keen interest in pop culture, design, art as well as Africa, the African diaspora and women
- Organised, ambitious, and high-energy that can embrace and navigate a fast-paced, ever-shifting environment
- Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and ensure high-quality deliverables
- Strong time management and organisational skills.