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Senior Marketing Manager (Reporting to executive leadership)
Communicate Finance Wednesday, 28 January 2026 1Job Summary
What You’ll Be Responsible For
Define and execute comprehensive marketing strategies that support growth and revenue objectives
Own brand positioning and ensure a consistent customer experience across all channels
Lead digital marketing initiatives across social, email, CRM, SEO, and app communication platforms
Drive app‑related marketing initiatives, including launches, loyalty programmes, customer engagement, and CRM campaigns
Leverage data, insights, and market research to guide decision‑making and performance optimisation
Manage and deliver campaigns across digital, retail, events, and app environments
Lead, coach, and develop the marketing team, promoting ownership and high standards
Manage marketing budgets, agency partners, and relationships with internal stakeholders
Produce clear reporting and insights for senior leadership, identifying opportunities and risks
What We’re Looking For
7–10+ years’ experience in a senior marketing role within consumer‑led, retail, lifestyle, or FMCG environments
Demonstrated success in driving commercial outcomes through integrated marketing activity
Strong people leadership experience with internal teams and external partners
Data‑driven mindset with the ability to turn insight into action
Comfortable operating in a dynamic, fast‑moving, and entrepreneurial environment
Relevant tertiary qualification in marketing, business, or a related discipline
How You’ll Measure Success
Marketing delivers measurable impact on revenue and growth
Brand representation is strong, cohesive, and consistent across channels
Digital, CRM, and app initiatives deliver results above expected performance benchmarks
You operate with autonomy, enabling leadership to focus on long‑term strategy
The marketing function scales smoothly as the brand portfolio expands
Why Consider This Role
This is a rare opportunity to step into a senior, influential marketing role where strategy, performance, and leadership intersect. You’ll have the scope to shape direction, influence growth, and build something sustainable within a growing consumer business.
REF: CTD000275.
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