Job Summary
SENIOR MARKETING MANAGER
Purpose
Owns campaign strategy and delivery across all products, ensuring marketing drives
acquisition, engagement and growth.
What You’ll Do
• Lead campaign planning across Sport, Horse Racing, Casino, Retail & Brand
• Translate business priorities into clear campaign plans
• Own campaign calendars, briefs and execution across teams
• Align Digital, Creative, CRM & Affiliate teams around campaigns
• Monitor performance and optimise in-flight campaigns
• Ensure consistent delivery across all channels
KPIs
• Campaign delivery (on time, in full)
• Player acquisition & engagement
• Campaign ROI & performance
• Cross-channel execution quality
What Good Looks Like
• Campaigns are clear, coordinated and effective
• Strong alignment across teams
• Consistent output with no last-minute chaos
Why This Role Matters
This role is the engine of execution. Without it, strategy doesn’t translate into
campaigns, teams work in silos, and delivery slows down. It ensures everything
marketing does is structured, aligned and actually lands in market.
Brand Personality Fit
• Commercial, not theoretical
• Clear, decisive operator
• Focused on outcomes over proces
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