Who are we: A well-established commercial media business with a strong presence across the South African media landscape.
Who are we looking for:
We are looking for a Digital Specialist with a passion for media and digital audiences, who can grow an established brand’s online presence and engagement.
What will you do:
Digital Content Management
Create, publish, and manage engaging digital content across the website , App and social media platforms
Adapt on-air content into digital formats including articles, videos, podcasts, reels and short-form content
Ensure all digital content aligns with the station's brand, programming and editorial standards
Maintain content calendars and coordinate digital publishing schedules
Social Media Management
Manage the station's social media accounts (Facebook, Instagram, TikTok, X, LinkedIn, YouTube, etc.)
Develop strategies to increase audience engagement, followers and community interaction
Monitor trends and create timely, relevant content
Respond to audience comments and messages where appropriate
Website Management
Communicate all required maintenance and updates for the website – with service provider
Publish news, competitions, podcasts, event information and promotional content
Ensure website content is accurate, current and SEO-friendly
Monitor website performance and recommend improvements
Digital Marketing
Plan and execute digital marketing campaigns to promote shows, presenters, events and competitions
Manage email marketing campaigns and subscriber databases
Coordinate paid digital advertising campaigns where applicable
Support commercial campaigns with digital promotional activities
Analytics & Reporting
Monitor website, social media, streaming and campaign performance
Produce monthly digital performance reports
Analyse audience behaviour and recommend strategies for growth
Track KPIs and campaign effectiveness
What will you need:
Diploma or bachelor’s degree in: Digital Marketing, Communications, Journalism, Media Studies, Marketing or Multimedia or related field
2–5 years' experience in digital marketing, media, or content creation
Experience managing multiple social media platforms
Experience with content management systems (CMS)
Radio or TV media industry experience is advantageous
Technical Skills: Social media management platforms, Google Analytics, Meta Business Suite, SEO best practices, Email marketing platforms, WordPress or similar CMS, Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator), Canva, Video editing software, Basic audio editing, Microsoft Office / Google Workspace