Sales Manager – Agricultural Machinery (Tractors)

Reference: MID691 Location: Kempton Park (National Travel Required)

About the Opportunity

Our client is looking for an experienced and commercially driven Dealer Development Manager to lead the expansion and development of its agricultural machinery dealer network across South Africa.

The successful candidate will be responsible for identifying, recruiting and supporting high-performing tractor and agricultural equipment dealers while building long-term partnerships that drive sales growth, improve market coverage and strengthen the company's presence within the agricultural sector.

This is an exciting opportunity for a results-driven professional with a passion for agriculture, dealer development and business growth.

Minimum Requirements

• Grade 12 (Matric)

• Relevant qualification in Agriculture, Business Management, Sales, Marketing or a related field will be advantageous

• Minimum 3 years' experience within the agricultural machinery, tractor or farm equipment industry

• Proven experience in dealer development, dealer acquisition and dealer relationship management

• Strong understanding of agricultural equipment sales and dealer operations

• Excellent negotiation, communication and relationship-building skills

• Valid driver's license

• Willingness to travel extensively throughout South Africa

Advantageous

• Existing network within South African agricultural dealerships

• Experience establishing dealer networks from the ground up

• Knowledge of regional agricultural markets and farming communities

• Experience working with tractor manufacturers or agricultural equipment suppliers

Key Responsibilities

Dealer Network Development

• Identify, evaluate and recruit new agricultural machinery dealers across South Africa

• Develop and execute dealer network expansion strategies

• Strengthen relationships with existing dealer partners

• Evaluate market opportunities and optimise dealer territory coverage

• Develop annual dealer development and growth plans

• Identify strategic locations for future dealer appointments

Dealer Relationship Management

• Manage dealer onboarding and implementation processes

• Conduct regular dealer visits, performance reviews and business evaluations

• Assist dealers with business planning, sales growth and operational improvements

• Establish dealer performance objectives and monitor results

• Provide ongoing support to improve dealer capability and customer satisfaction

• Build long-term strategic partnerships with dealer principals and management teams

Business & Market Development

• Conduct market research and competitor analysis

• Identify new business opportunities within regional agricultural markets

• Support product launches, field demonstrations and agricultural exhibitions

• Gather market intelligence and customer feedback

• Recommend strategies to increase market share and dealer profitability

• Monitor industry trends and customer requirements

Commercial Support

• Support dealers with sales planning and business development initiatives

• Assist with pricing discussions and commercial negotiations

• Work closely with internal departments to support dealer success

• Contribute to achieving national sales and market growth objectives

• Prepare business reports and market performance analysis

Apply Now

Send detailed CV, Certificates, and ID copy to cv@midvaalrecruitment.co.za

Please note: Only shortlisted candidates will be contacted. If you do not receive feedback within 14 days of your application, please consider your application unsuccessful.