Job Summary
? ?? ??????????? ??????????? is recruiting on behalf of a premium, conservation-focused safari company in Botswana for an experienced and commercially minded ????????? ??????? ? ?????? ???? – This role is based in Maun & local candidates are favoured Our client is a well-established, high-end safari company with a strong conservation ethos and a portfolio of camps and lodges in some of Botswana’s finest wilderness areas. They are looking for a strategic, results-focused marketing professional to take ownership of their brand and turn marketing investment into measurable revenue growth. This is a key senior appointment and an excellent opportunity to shape how a respected African safari brand is presented to the world. Based in Maun and reporting directly to the General Manager, the successful candidate will head up the marketing function – setting the annual brand and marketing strategy, leading a small in-house marketing team, and directing external digital, paid media and web agencies. The role carries full responsibility for the marketing budget, with a clear focus on return on spend, enquiry quality and enquiry-to-booking conversion by channel. You will work hand-in-hand with Sales and Reservations, present campaign proposals to the Directors for approval, and travel to the camps and to trade events. Participation in the shared management duty roster and guest meet-and-greets also forms part of the position. ???????????? · A tertiary qualification in Marketing, Communications, Business or a similar discipline. · A minimum of 5 years’ marketing experience, of which at least 2–3 years must have been in a team management role. · A background in tourism, hospitality or luxury/lifestyle brand marketing is strongly preferred – experience within the luxury safari or lodge sector will be a distinct advantage. · Demonstrated success in briefing, managing and evaluating external marketing and digital agencies against agreed KPIs. · Proven experience managing a marketing budget, with measurable results you can show against spend (revenue, leads or conversion). · Strong commercial and analytical ability, with the skill to connect marketing activity to enquiries, conversions and bookings. · Solid working knowledge of digital marketing, including SEO, paid social, content and email/CRM. · Excellent written and spoken English, and confidence presenting strategies, proposals and results to senior leadership. · A keen eye for brand consistency and factual accuracy across all channels and collateral. · A natural leader who can coach, develop and motivate a small team. · Proactive, well-organised and comfortable working with a high level of independence. · Happy to be based in Maun, travel regularly to remote camps and trade events, and form part of a shared management duty roster. · Preference will be given to Botswana citizens; non-citizens with the right experience will be considered, subject to a work permit. · Contactable references essential. ?????? – On application. Live out ? ?????? ???? – Although we appreciate all applications received, we will only reply to those candidates who have the background and experience required. Thank you.