This is not “running ads”. This is owning the full pipeline engine: paid traffic, conversion funnels, automations, and clean lead delivery into Zoho CRM.

ROLE PURPOSE

Own predictable lead flow through paid media and conversion funnels, and ensure every lead is delivered cleanly into Zoho CRM with correct attribution and routing. 

You are measured on leads, conversion, and data integrity, not activity.

90-DAY MISSION (DEFINITION OF DONE)

 By Day 90:

• We produce ≥ 30 qualified leads/month minimum
  
• We hit ≥ 1 qualified lead/day (business days) consistently
  
• We know our numbers weekly: CPL-Q, booked calls, show rate, opportunity rate, close rate (Sales side)
  
• The GHL → Zoho automation is stable: leads arrive fast, clean, and correctly tagged
  

 Paid acquisition ownership

• Build, launch, optimize campaigns (Google Search, Meta, LinkedIn, targeting)
  
• Execute structured testing: hooks, offers, creatives, audiences
  
• Manage budgets weekly based on performance
  

  Funnel conversion ownership (GoHighLevel)

• Build all acquisition funnels in GoHighLevel (pages, forms, calendars, workflows)
  
• Run weekly landing page tests: headline, proof placement, friction reduction
  
• Ensure follow-up automations fire (email/SMS/WhatsApp as configured)
  

 Lead quality and qualification

• Align “qualified lead” definition with Sales
  
• Build pre-qualification into funnel steps where necessary
  
• Reduce junk leads by tightening offer, targeting, and form logic
  

 RESPONSIBILITIES (MARKETING OPS — BUILT INTO ROLE, 10–15 HOURS/WEEK)

• Ensure UTMs, GA4 events, pixels and conversions are firing correctly
  
• Weekly tracking check; monthly audit
  

• Ensure leads sync into Zoho CRM reliably with:
  
• Reduce duplicates and “unknown source” leads
  

 Lead flow automation ownership (GoHighLevel → Zoho)

• Own the automation that pushes leads into Zoho (via native integration, Make/Zapier/webhooks as applicable)
  
• Weekly “Lead Plumbing Audit”:
  

 Sales follow-up SLA measurement (marketing measures; sales executes)

• Track speed-to-lead and follow-up compliance
  
• Escalate failures immediately (because otherwise marketing gets blamed for sales delays)
  

• Demand Gen (paid + funnels): 25–30 hrs/week
  
• Marketing Ops (tracking + CRM + automation integrity): 10–15 hrs/week
  

KPIs / SCORECARD (WEEKLY)

Lead + conversion

• Qualified leads/week (target ≥ 5)
  
• CPL (qualified)
  
• Booked calls/week
  
• Show rate %
  
• Landing page conversion rate
  
• Cost per booked call / attended call
  

• Opportunities created from demand gen leads (weekly)
  
• Pipeline value influenced (weekly/monthly)
  
• Revenue influenced (monthly roll-up)
  

 Ops integrity 

• % leads synced to Zoho successfully (target ≥ 99%)
  
• % leads with complete attribution fields (target ≥ 95%)
  
• Unknown-source leads (near zero)
  
• Routing accuracy (target ≥ 95%)
  
• Workflow uptime (target 99%+)