Package: R35,000 – R45,000 Total Cost to Company per month, including benefits, excluding commission
Commission: Performance-based commission earned in addition to the CTC package
Reports To: Chief Executive Officer

Purpose of the Role

We are seeking a professional, polished and results-driven Sales Representative to drive sales growth, develop new business opportunities and maintain strong customer relationships.

The successful candidate will manage the full sales process, from prospecting and customer engagement through to quotations, order processing and closing sales, while ensuring excellent service and effective coordination of customer orders and deliveries.

This is a customer-facing role requiring someone who is confident, well presented, commercially driven and comfortable engaging with customers across Gauteng.

Key Responsibilities

• New Business Development

  • Identify and develop new B2B sales opportunities.

  • Prospect for potential customers and arrange client meetings.

  • Conduct sales calls, presentations and customer engagements.

  • Build and maintain a sustainable new business pipeline.

  • Convert prospective customers into long-term clients.

• Sales & Account Management

  • Build and maintain strong relationships with existing customers.

  • Identify opportunities to grow customer accounts and increase sales.

  • Manage the full sales cycle from prospecting through to closing.

  • Prepare and submit accurate customer quotations.

  • Negotiate commercial terms within approved parameters.

  • Achieve agreed sales targets and revenue objectives.

  • Maintain strong product knowledge and communicate the product offering professionally.

• Order & Customer Coordination

  • Process and track customer orders.

  • Liaise with Planning, Production and Logistics to ensure efficient order fulfilment.

  • Coordinate customer deliveries and collections where required.

  • Monitor customer orders, invoicing and delivery requirements.

  • Respond promptly and professionally to customer enquiries, queries and complaints.

  • Ensure a consistently high standard of customer service.

• Sales Administration & Reporting

  • Maintain accurate sales records and customer documentation.

  • Manage customer contracts and communicate new agreements internally.

  • Provide accurate weekly sales forecasts and activity reports.

  • Maintain accurate customer and sales information on relevant systems.

  • Support effective communication between customers and internal operational teams.

Experience & Qualifications

• Essential Requirements

  • Bachelor’s degree or equivalent qualification.

  • Proven sales experience, preferably within an external B2B environment.

  • Experience developing new business and managing customer relationships.

  • Strong sales, negotiation and closing ability.

  • Excellent verbal communication skills in English.

  • Strong customer service and relationship-building skills.

  • Proficiency in Microsoft Office, particularly Excel.

  • Experience working with an ERP system.

  • Valid South African driver’s licence.

  • Own reliable vehicle – essential.

  • Willing and able to travel to customers across Gauteng.

• Highly Advantageous

  • 3–5 years’ external B2B sales experience.

  • Sales experience within hospitality, hotels, restaurants or premium customer environments.

  • Experience selling FMCG, hygiene products, consumables, food-service products, hospitality supplies or related products.

  • Experience dealing with restaurants, hotel groups, hospitality operators or similar business customers.

  • Syspro experience.

Key Competencies

• Business Development

• B2B Sales

• External Sales

• Account Management

• Prospecting

• Negotiation

• Sales Closing

• Customer Relationship Management

• Sales Administration

• Sales Forecasting

• Commercial Awareness

• Customer Service

Professional Presentation & Communication

As this is a highly customer-facing position, the successful candidate must:

• Be professionally presented, well groomed and polished.

• Communicate clearly, confidently and professionally in English.

• Be comfortable engaging with business owners, managers, procurement teams and other decision-makers.

• Demonstrate strong interpersonal and relationship-building skills.

• Represent the organisation professionally during customer meetings and engagements.

Ideal Candidate

The ideal candidate is a confident, polished and commercially driven sales professional who enjoys developing new business while maintaining strong existing customer relationships.

They will be comfortable working across the full sales cycle, from prospecting and customer meetings through to quotations, orders and follow-up, and will ideally have experience selling into hospitality, hotels, restaurants or similar premium B2B customer environments.

Package

R35,000 – R45,000 TCTC per month, depending on experience and suitability.

The package includes company benefits but excludes commission.

Performance-based commission is earned over and above the monthly CTC package.