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⭐ NEW URGENT Sales & Marketing Vacancy – Cape Town ?✨ ? Commercial & Digital Strategy Manager – 5 Star Safari Lodge (Confidential Client) ➡️ Office-based in Cape Town | Live-out | Salary: R45,000 (NEG) + KPI-based incentive Kendrick Recruitment is recruiting a commercially driven Commercial & Digital Strategy Manager to maximise the performance of a luxury 5-star safari lodge in Limpopo. This is a Cape Town office-based role within a reservations office environment, working exclusively on behalf of one lodge under senior lodge management. Client details will be shared at interview stage. This role combines revenue management, travel trade sales, and digital marketing ; with a clear focus on increasing occupancy, optimising rate strategy, growing direct bookings, and strengthening brand visibility. Key Responsibilities Revenue Management • Develop and implement pricing and yield strategies to optimise occupancy, ADR and RevPAR • Monitor booking pace, demand trends, competitor positioning, and forecasting to adjust strategy proactively • Manage distribution channels, ensure rate parity, and drive direct booking growth • Produce monthly performance and forecasting reports, highlighting revenue opportunities • Collaborate with reservations to refine booking procedures and improve conversion Travel & Trade Sales • Build and maintain relationships with tour operators, travel agents, DMCs and luxury safari specialists • Represent the lodge at trade shows, roadshows and relevant industry platforms • Negotiate rates and packages to drive consistent, high-value bookings • Identify new market opportunities (honeymooners, conservation travel, small groups, exclusive use) • Conduct partner engagements and property tours to strengthen trade presence Digital Marketing & Brand Visibility • Plan and execute campaigns across paid media and email marketing to grow direct enquiries and bookings • Oversee online presence including website performance, SEO and storytelling content (imagery, blog, video, social media) • Track marketing performance, analyse ROI and adjust strategy to improve engagement and conversion • Collaborate with content creators and PR partners to position the lodge as a premier safari destination Requirements • 5–8+ years’ experience in hospitality revenue management, travel trade sales or digital marketing, ideally within luxury safari / lodge sector • Strong understanding of distribution channels, OTAs, rate strategy and travel trade partnerships • Confident working with analytics, reporting, and performance tracking tools • Strong communication skills with the ability to present insights and commercial strategies clearly • Passion for nature-based tourism and delivering authentic guest experiences Key Competencies • Analytical, strategic and commercially minded, with strong negotiation skills • Data-driven and results focused, comfortable working with KPIs • Creative approach to marketing and content strategy • Able to balance revenue goals with brand integrity and guest satisfaction To Apply Please submit your CV, contactable references, and a recent head and shoulders photograph ASAP. ? Please Note: If you do not receive feedback within 7 working days, kindly consider your application unsuccessful.
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