Sales Manager

New Customer Acquisition Manager

Ello Technology is hiring a New Customer Acquisition Manager to run the entire growth-and-close machine: brand trust, demand generation, and closers, with ruthless weekly scoreboards.

Primary Outcomes (Non-Negotiable)

• Close R150,000 GP MRR per quarter (R600,000 GP MRR/year run-rate)
  
• Deliver 1 qualified lead per business day into Zoho CRM (minimum)
  
• 6 social posts per day consistently shipped (FB + LinkedIn primary)
  
• Ensure Zoho CRM reflects reality (pipeline and forecasting discipline)
  

You Will Lead

• Trust Engine Lead (Wix + Zoho marketing + content)
  
• Pipeline Engine Lead (GoHighLevel funnels + paid + lead ops into Zoho)
  
• New Business Consultants (cold calling, networking, closing)
  

What You’ll Own

• Weekly Growth & Revenue Meeting (scoreboards only)
  
• Conversion bottleneck removal (lead quality, show rate, proposal-to-close)
  
• CRM discipline (Zoho is source of truth)
  
• Tight hand-offs between Trust → Pipeline → Sales
  

Non-Negotiables

• Proven experience leading a growth + sales pipeline (not just marketing)
  
• Strong grasp of conversion maths and performance systems
  
• Ability to coach outbound selling and closing
  
• Comfort with dashboards, scorecards, and accountability
  
• Zoho CRM discipline (or ability to enforce it)
  
• Calm leadership under pressure, direct communication, high standards
  

Role Purpose (Why this Role Exists)

To build and run a predictable revenue engine by aligning three moving parts:

1. Attention & trust (brand output + proof)
   
2. Lead flow & conversion (paid + funnels + automation into Zoho)
   
3. Closing (outbound execution + deal strategy + follow-up discipline)
   

This role exists to remove chaos and replace it with weekly throughput.

90-Day Mission (Definition of Done)

By Day 90, this team lead has built a machine where:

• Social output is consistent: 10 posts/day shipped with proof-first quality
  
• Demand gen is stable: 1 qualified lead/day arriving in Zoho with correct attribution
  
• Closers are executing a daily rhythm (calls, meetings, proposals, closes)
  
• Weekly revenue scoreboard is running and improving
  
• Team is on track to hit R150k GP MRR/quarter and sustain it
  

Ownership Areas (What you Control)

Revenue Outcomes (Quarterly)

• Own the quarterly close target (R150k GP MRR/quarter)
  
• Own conversion bottleneck removal: lead quality, meeting show rate, proposal-to-close rate
  

Operating System (Weekly)

• Run weekly Growth & Revenue Meeting (scoreboards only, no vibes)
  
• Enforce Zoho CRM discipline (pipeline accuracy, next steps, stage criteria)
  
• Ensure marketing and sales hand offs are clean and fast
  

People + Performance

• Coach closers on cold calls, discovery, objection handling, and closing
  
• Direct Trust Engine to produce proof assets needed to convert
  
• Direct Pipeline Engine to prioritize conversion improvements and lead quality
  

Tool Ecosystem Oversight

• Zoho CRM is source of truth for sales + reporting
  
• GoHighLevel is capture + automation + performance funnels
  
• Wix is trust hub + credibility content
  
• Zoho Marketing stack runs newsletters/customer communication (Trust Engine owns, you oversee)
  

Key Responsibilities (What you do week-to-week)

Weekly Growth & Revenue Meeting (Non-Negotiable Cadence)

Run a single weekly meeting that covers:

• Scoreboard review (targets vs actuals)
  
• Bottleneck diagnosis (one biggest constraint)
  
• Focus for the week (one theme)
  
• Commitments by role (Trust, Pipeline, Closers)
  
• Follow-up actions with owners and deadlines
  

Scoreboards and Targets (You own the numbers)

You maintain one consolidated scoreboard with these minimum metrics:

Brand / Trust (Daily/Weekly)

• 10 posts/day shipped (% compliance)
  
• Proof assets created/week (target 10–15)
  
• Proof backlog count (target 30+ ready)
  
• Newsletter shipped (monthly on time)
  

Demand Gen / Ops (Weekly)

• Qualified leads/week (target ≥ 5; ramp to ≥ 1/day)
  
• CPL (qualified), booked calls, show rate
  
• Funnel conversion rate
  
• GHL→Zoho sync success (≥99%)
  
• Attribution completeness (≥95%)
  

Sales Execution (Weekly)

• Calls made
  
• Decision-maker conversations
  
• Meetings booked / held
  
• Proposals sent
  
• New GP MRR closed (weekly + month-to-date)
  
• Pipeline coverage ratio (target 3–5× quarterly target)
  

Pipeline Integrity (Zoho Discipline)

• Define and enforce exit criteria per stage
  
• Ensure next steps are scheduled and logged
  
• No “dead” deals sitting without action
  

Conversion Improvement Loop

• Every week: pick the single biggest leak and fix it
  

Coaching and Enablement

• Weekly call review: 3 cold calls + 2 discovery calls reviewed with closers
  
• Provide feedback on messaging, tone, and control
  
• Ensure closers follow the follow-up system (where revenue lives)
  

Earning Potential

Your income should grow when your results grow.

We want ambitious people who are hungry to build a better life for themselves. This role is built for someone who wants their effort, discipline, and commercial ability to translate into real earning potential.

This is how we do that at Ello:

• Competitive base salary
  
• Commission and incentives linked to performance
  
• A role designed around recurring revenue growth, not random activity
  
• The opportunity to increase your income through real results
  

Performance Recognition

Not just salary. Visible wins. Incentives. Status. Appreciation.

At Ello Technology, we believe results should be rewarded and momentum should be recognized.

This is how we do that at Ello:

• We celebrate strong monthly performance
  
• We recognize consistency, discipline, and follow-through
  
• We reward meaningful results, not just activity
  
• We make wins visible and value the people who help drive growth
  

Career Growth

This should feel like a career move, not just another job.

We are looking for people with ambition, energy, and the desire to keep growing. If you perform, we want to create room for you to grow with the business.

This is how we do that at Ello:

• Clear growth opportunities as the business expands
  
• Exposure to business development, partnerships, and strategic client acquisition
  
• Ongoing stretch through real responsibility and commercial ownership
  
• A performance-led environment where strong people can rise
  

Coaching and Development

Good people want to get better. Great people do not want to stay stuck.

We want people who are coachable, curious, and serious about sharpening their commercial edge.

This is how we do that at Ello:

• Hands-on sales guidance and accountability
  
• Real-world exposure to business conversations and decision-makers
  
• A structured environment that helps you improve your outreach, meetings, and closing ability
  
• Feedback that is direct, useful, and designed to help you win
  

Meaningful Work and Culture

High standards. Strong support. Real impact.

At Ello Technology, you are not just selling for the sake of selling. You are helping businesses improve the way they work through better technology, stronger systems, and smarter support. We want people who are hungry, professional, disciplined, and serious about building something meaningful.

This is how we do that at Ello:

• You represent solutions that create genuine business value
  
• You speak to decision-makers about real operational challenges
  
• You help bring new clients into a business focused on growth and performance
  
• You work in a driven, ambitious environment where ownership and follow-through matter
  

To Apply

Send (1) a one-page 90-day plan for achieving the targets above, and (2) examples of scorecards you’ve used to drive performance.

If you can build systems, lead people, and drive revenue, I look forward to meeting you.

Regards