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Pipeline Engine Lead (Demand Gen + Marketing Ops)
Ello Technology (Pty) Ltd Friday, 20 February 2026 1Job Summary
Ello Technology is hiring a Pipeline Engine Lead to build and run our predictable lead generation engine.
This is owning the full pipeline: traffic → funnels → automation → clean delivery into Zoho CRM.
Your Core Outcome
Deliver minimum 1 qualified lead per business day into Zoho CRM for Sales to work.
What You’ll Own
- Paid campaigns (Google, Meta, LinkedIn)
- Full-funnel builds in GoHighLevel (pages, forms, workflows, calendars)
- Weekly optimization (CPL, booked calls, show rate, opportunity rate)
- Clean GHL → Zoho CRM automation
- Tracking & attribution (UTMs, GA4, conversion accuracy)
- CRM hygiene (99%+ sync accuracy, near-zero unknown sources)
You are measured on leads, conversion, and data integrity — not activity.
90-Day Target
- ≥ 30 qualified leads per month
- ≥ 1 qualified lead per business day consistently
- Stable GHL → Zoho sync (99%+ accuracy)
- Clear weekly scoreboards (CPL-Q, booked, show, opportunity, close)
Non-Negotiables
- Full-stack GoHighLevel ability
- Proven paid + conversion optimization experience
- Strong tracking & UTM discipline
- CRM field mapping & routing competence (Zoho)
- Ability to diagnose funnel leaks quickly
You cannot “learn GHL later” in this role.
Ello Technology (Pty) Ltd
Recruiter
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