• Trust Engine Lead (Wix + Zoho marketing + content)
  
• Pipeline Engine Lead (GoHighLevel funnels + paid + lead ops into Zoho)
  
• New Business Consultants (cold calling, networking, closing)
  

• Proven experience leading a growth + sales pipeline (not just marketing)
  
• Strong grasp of conversion maths and performance systems
  
• Ability to coach outbound selling and closing
  
• Comfort with dashboards, scorecards, and accountability
  
• Zoho CRM discipline (or ability to enforce it)
  
• Calm leadership under pressure, direct communication, high standards
  

ROLE PURPOSE (WHY THIS JOB EXISTS)

 To build and run a predictable revenue engine by aligning three moving parts:

1. Attention & trust (brand output + proof)
   
2. Lead flow & conversion (paid + funnels + automation into Zoho)
   
3. Closing (outbound execution + deal strategy + follow-up discipline)
   

This role exists to remove chaos and replace it with weekly throughput.

By Day 90, this team lead has built a machine where:
 

• Social output is consistent: 10 posts/day shipped with proof-first quality
  
• Demand gen is stable: 1 qualified lead/day arriving in Zoho with correct attribution
  
• Closers are executing a daily rhythm (calls, meetings, proposals, closes)
  
• Weekly revenue scoreboard is running and improving
  
• Team is on track to hit R150k GP MRR/quarter and sustain it
  

 
OWNERSHIP AREAS (WHAT YOU CONTROL)

Revenue outcomes (quarterly) 

• Own the quarterly close target (R150k GP MRR/quarter)
  
• Own conversion bottleneck removal: lead quality, meeting show rate, proposal-to-close rate
  

Operating system (weekly)

• Run weekly Growth & Revenue Meeting (scoreboards only, no vibes)
  
• Enforce Zoho CRM discipline (pipeline accuracy, next steps, stage criteria)
  
• Ensure marketing and sales hand offs are clean and fast
  

 People + performance

• Coach closers on cold calls, discovery, objection handling, and closing
  
• Direct Trust Engine to produce proof assets needed to convert
  
• Direct Pipeline Engine to prioritize conversion improvements and lead quality
  

 
Tool ecosystem oversight

• Zoho CRM is source of truth for sales + reporting
  
• GoHighLevel is capture + automation + performance funnels
  
• Wix is trust hub + credibility content
  
• Zoho Marketing stack runs newsletters/customer communication (Trust Engine owns, you oversee)
  

KEY RESPONSIBILITIES (WHAT YOU DO WEEK-TO-WEEK)

Weekly Growth & Revenue Meeting (non-negotiable cadence)

Run a single weekly meeting that covers:

• Scoreboard review (targets vs actuals)
  
• Bottleneck diagnosis (one biggest constraint)
  
• Focus for the week (one theme)
  
• Commitments by role (Trust, Pipeline, Closers)
  
• Follow-up actions with owners and deadlines
  

You maintain one consolidated scoreboard with these minimum metrics:

 
Brand / Trust (daily/weekly)

• 10 posts/day shipped (% compliance)
  
• Proof assets created/week (target 10–15)
  
• Proof backlog count (target 30+ ready)
  
• Newsletter shipped (monthly on time)
  

 
Demand Gen / Ops (weekly)

• Qualified leads/week (target ≥ 5; ramp to ≥ 1/day)
  
• CPL (qualified), booked calls, show rate
  
• Funnel conversion rate
  
• GHL→Zoho sync success (≥99%)
  
• Attribution completeness (≥95%)
  
  

Sales Execution (weekly)

• Calls made
  
• Decision-maker conversations
  
• Meetings booked / held
  
• Proposals sent
  
• New GP MRR closed (weekly + month-to-date)
  
• Pipeline coverage ratio (target 3–5× quarterly target)
  

  Pipeline integrity (Zoho discipline)

• Define and enforce exit criteria per stage
  
• Ensure next steps are scheduled and logged
  
• No “dead” deals sitting without action
  

 
Conversion improvement loop

• Every week: pick the single biggest leak and fix it:
  
  

• Weekly call review: 3 cold calls + 2 discovery calls reviewed with closers
  
• Provide feedback on messaging, tone, and control
  
• Ensure closers follow the follow-up system (where revenue lives)