Main Purpose of the Job:

To support the Marketing team by creating innovative, high-quality digital and print content that enhances the Freddy Hirsch brand, drives customer engagement, and supports marketing, sales, retail and product launch initiatives across all channels.

Requirements

• Diploma or Degree in Graphic Design, Digital Design, Visual Communication, Multimedia Design, Marketing or a related field.

Experience

• Graduate or 1–2 years' experience in a Graphic Design, Digital Design or Marketing environment.

• FMCG, Retail or Food Manufacturing industry experience will be advantageous.

Technical Skills

• Advanced working knowledge of Adobe Creative Cloud:

• Photoshop

• Illustrator

• InDesign

• Basic knowledge of Adobe Premiere Pro and/or After Effects will be advantageous.

• Experience using Canva, Microsoft PowerPoint and Microsoft Office.

• Understanding of digital marketing, social media platforms and content creation.

• Knowledge of preparing artwork for commercial print production.

Key Responsibilities:

• Design and produce creative artwork for digital, print, retail and internal communication platforms.

• Create engaging content for social media, websites, email campaigns, digital advertising and e-commerce platforms.

• Develop marketing collateral including brochures, catalogues, flyers, point-of-sale (POS) material, presentations, banners and promotional campaigns.

• Assist with new product launches by creating packaging artwork, promotional material and digital campaign assets.

• Ensure all creative work complies with Freddy Hirsch brand guidelines and corporate identity standards.

• Collaborate with Marketing, Sales, Product Development and other internal stakeholders to interpret briefs and deliver creative solutions.

• Edit and retouch product photography and marketing images.

• Assist with basic video editing, animations and motion graphics for digital marketing campaigns.

• Resize and adapt artwork for multiple platforms and formats.

• Write and edit engaging marketing copy and campaign messaging where required.

• Maintain an organised library of digital assets, templates and artwork.

• Manage multiple projects simultaneously while ensuring deadlines are consistently achieved.

• Keep abreast of digital design trends, AI design tools and emerging marketing technologies to continuously improve creative output.