SALES REPRESENTATIVE – WESTERN CAPE

Location: Cape Town – Southern Suburbs
Industry: FMCG / Nicotine & Vaping
Benefits: Company cell phone
Travel: Extensive daily travel – own reliable vehicle and valid driver’s licence essential

About the Role

A fast-growing FMCG distributor is seeking a driven and results-focused Sales Representative to take ownership of an assigned territory across the Southern Suburbs of Cape Town.

This is a highly active, field-based sales role focused on growing revenue, acquiring new customers and developing existing retail, wholesale, independent and forecourt accounts.

Key Responsibilities

• Drive sales and revenue growth across the assigned territory.

• Service and grow SPAR, Pick n Pay, Shoprite and forecourt accounts.

• Identify, prospect and open new independent, wholesale and retail accounts.

• Achieve a minimum of 12–15 customer calls per day while maintaining 90%+ call-cycle adherence.

• Manage merchandising, product availability, ranging, pricing and in-store execution.

• Monitor competitor activity, pricing and product ranges.

• Maintain accurate customer information, orders, call reports and photo evidence using CRM systems.

• Build strong customer relationships and resolve account queries.

• Support approved in-store promotions and activations.

• Monitor stock levels, sell-through, returns and account performance.

• Provide accurate sales reports, forecasts and KPI updates to the Regional Sales Manager.

Minimum Requirements

• 2–3 years’ FMCG field sales experience.

• Proven track record of achieving or exceeding sales targets, with measurable results.

• Experience managing a defined sales route/call cycle across multiple areas.

• Direct experience calling on SPAR, Pick n Pay and/or Shoprite stores.

• Experience servicing forecourt group sites.

• Proven ability to grow independent and wholesale accounts.

• Experience acquiring and developing new business from scratch.

• Comfortable working with CRM systems, sales data and activity reports.

• Strong product knowledge and willingness to complete required product certification.

• Valid driver’s licence and own reliable vehicle.

• Willingness to travel extensively throughout the Western Cape.

• Comfortable with a performance-driven remuneration structure weighted towards uncapped commission.

• Matric essential; a tertiary qualification in Sales, Marketing or Business is advantageous.

Advantageous

• Experience in nicotine, vaping, tobacco or other regulated FMCG/consumer goods.

• Existing relationships with Western Cape store managers and buyers.

• Experience launching new products into retail.

• Experience using route-based CRM/sales applications such as RepForce or similar.

• Experience working in a fast-growing business environment.