PBT Group is looking for an experienced Sales Enablement Lead to join a commercial payments environment on a contract basis.

This role is suited to a commercially minded professional with proven sales execution experience who can operate at both strategic and tactical levels. The successful candidate will work closely with senior commercial leadership and sales teams to translate business strategy into practical, measurable sales execution plans that drive pipeline development, product adoption and portfolio growth.

Key Responsibilities

• Partner with senior commercial leadership to define and articulate compelling product value propositions and sales strategies.

• Translate commercial strategy into clear, actionable sales execution plans for frontline sales teams.

• Define and refine target industries, client segments, personas and priority markets.

• Develop and maintain sales playbooks, pitch decks, use-case narratives, sales messaging and objection-handling frameworks.

• Enable sales teams with the tools, knowledge and frameworks required to effectively position and sell the product.

• Work hands-on with sales teams to build, manage and convert a strong, sustainable sales pipeline.

• Monitor pipeline health, conversion rates, sales momentum and performance against targets.

• Identify gaps and risks within the sales funnel and implement practical actions to improve performance.

• Drive consistent sales discipline, accountability and adoption of agreed sales strategies.

• Develop strong market and product understanding and translate customer needs into relevant sales opportunities and messaging.

• Support the identification and development of new growth opportunities across priority sectors and client segments.

• Support client onboarding and portfolio growth to maximise long-term commercial value.

• Provide commercial insights and feedback to support product positioning and continuous improvement.

Key Requirements

• Proven experience in sales execution, sales enablement, sales strategy or commercialisation roles.

• Demonstrable experience translating business strategy into practical, measurable sales execution plans.

• Proven track record of supporting product growth, pipeline development and revenue generation.

• Experience working closely with both senior leadership and frontline sales teams.

• Strong commercial understanding with the ability to identify target markets, sectors, client profiles and growth opportunities.

• Experience within payments, fintech, financial services or a related industry is highly advantageous.

• Exposure to prepaid cards, payment solutions, disbursement products or similar financial products would be beneficial.

• Strong understanding of Business-to-Person (B2P) payment models, including corporate disbursements, expenses, wages, salaries and payments to unbanked or underbanked individuals.

• Strong ability to develop and communicate value propositions that resonate with business decision-makers and end-user requirements.

• Strong stakeholder management, communication and presentation skills.

• Data-driven and commercially focused, with the ability to analyse pipeline performance and identify actions to improve conversion.

• Comfortable working in a fast-paced environment and balancing strategic planning with hands-on execution.

What Success Looks Like

• Clear and consistent product positioning across the sales team.

• Stronger sales capability, adoption and execution discipline.

• A healthy, measurable and sustainable sales pipeline.

• Improved pipeline conversion and sales momentum.

• Effective execution of the commercial strategy across defined sectors and client segments.

• Increased product adoption and measurable portfolio growth.