Job Summary
Job Description
• Collaborate with Cross & Upsell, Retention, and Channel teams to allocate merchants and avoid overlap.
• Ensure targeting aligns with account ownership structures and portfolio segmentation.
Campaign Strategy & Planning
• Collaborating with Customer Success, Product, and Data teams to define campaign objectives.
• Selecting target merchant segments based on product gaps, lifecycle stage, or risk indicators.
Performance Tracking
• Monitoring campaign engagement, conversions, and merchant.
• Identifying gaps in offer fit, messaging, or targeting and adjust as needed.
• Tracking leading and lagging indicators to evaluate commercial impact and customer outcomes.
Campaign Execution
• Coordinating multi-channel campaigns (phone, email, SMS, digital) with internal teams.
• Briefing Cross & Upsell Consultants and Customer Success teams on campaign objectives and messaging.
Offer Suitability & Fit Assessment
• Post-campaign, assess whether the offer met merchant needs and drove intended outcomes.
• Collecting qualitative and quantitative feedback from merchants and internal teams.
• Recommending refinements to product bundling, pricing, or future campaign targeting.
Qualification & skills
Diploma/Degree qualification
Minimum of 3 years working experience
Must come from Financial services background
Must be Campaign Design & Planning competent
Must have Project Management experience
Suitable candidates will be contacted. If you do not get a response within 14 days, please consider your application unsuccessful.
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