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MAMA? Founded in 2008 by Serge Trigano and his sons Jérémie and Benjamin (co-founders of Club Med), Mama Shelter is a creator of living spaces and a daily director! These are atypical places, where everyone feels at home, places born of a blend of influences, freedoms, sensations and emotions. Each Mama tells the story of the city in which it is located, and all influences blend together. We offer our guests a joyful atmosphere and exceptional service at an affordable price. More than just rooms and restaurants, Mama Shelter is a dynamic, a vibe: they are true urban refuges, not only aesthetically pleasing and modern but also popular, welcoming and sexy. Whatever your role, we're all here to make the customer experience as unforgettable as possible. Our mission: to bring little moments of happiness to people. Our growth has enabled us to offer our teams great career paths through internal development and international mobility, and it's not a question of diplomas or years of experience. Mama Shelter is part of Ennismore, a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Ennismore is a joint venture with Accor, founded in 2021. ------------------------------ Our commitment to diversity and inclusion: Mama is an inclusive company, and our ambition is to recruit and promote diverse talent in line with BEE requirements. Only South African residents or valid work permit holders will be considered ??✨ Job Description ? THE MISSION You are Mama’s digital storyteller ?✨ — the creative force behind our online presence, shaping how the world sees, feels, and engages with the brand ?? As our Digital Marketing Executive ; you bring Mama to life across social media, digital platforms, and online campaigns. You turn content into conversation, engagement into excitement, and visibility into bookings ? You don’t just post—you create buzz, energy, and desire ? Here’s what you’ll be responsible for: Digital Storyteller ?✨ Manage and execute daily digital and social media content across all platforms Ensure Mama’s tone of voice is consistent, bold, and engaging Content Creator ?? Plan; create, and curate visual and written content that reflects the brand vibe Work closely with operations, F&B, and events teams to capture real experiences Social Media Manager ?? Grow engagement across Instagram, TikTok, Facebook, and other platforms Stay ahead of trends and turn them into Mama moments Campaign Supporter ?? Assist in planning and executing digital marketing campaigns and brand activations Support seasonal promotions and hotel events Community Engager ?? Respond to comments, messages, and online community interactions in Mama tone Build a strong, engaged digital audience Performance Tracker ?✨ Monitor digital performance metrics and provide insights for improvement Track engagement, reach, and conversion from digital activity Collaboration Champion ?? Work closely with Sales, Revenue, and PR teams to align messaging and campaigns Qualifications ✨ MADE FOR YOU… ONLY IF You have experience in digital marketing, social media, or content creation ? You are passionate about storytelling and brand building ?✨ You understand social media trends before they peak ? You are creative, curious, and full of ideas ? You are comfortable working in fast-paced environments ⚡ You have strong writing and communication skills ? You are organised and able to manage multiple projects at once ? You are confident using social media tools and analytics platforms ? You bring energy, personality, and a creative edge to everything you do ? YOUR LITTLE EXTRAS ? Photography; video, or editing skills? Big plus ?? Hospitality or lifestyle brand experience? Even better ?✨ You know how to turn content into conversation—and conversation into bookings ?? You bring Mama energy: bold, playful, and always on trend ?? Additional Information Next; we're sure you know the tune ?: First melody: “At Mama, no AI! We review your application in person and take the time to understand your background. ? First verse: We organise an initial telephone interview with our People & Culture Team to see if your application fits in with our rhythm. ? Chorus: Once you've passed the phone interview, we'll arrange a remote meeting ? or a meeting at Mama ? to meet the Gang! Last verse: Naturally; you'll receive a response from us within two to three weeks at the latest, whether it's a ✔️ or a ✖️.
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