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Job Summary
Minimum Requirements* 2–4+ years CRM experience within the iGaming industry (essential).
* Proven hands-on experience with Optimove (essential).
* Strong understanding of player lifecycle management.
* Experience with campaign automation and segmentation.
* Analytical mindset with strong Excel/data interpretation skills.
* Understanding of compliance and responsible gaming frameworks
Key Responsibilities
CRM Strategy & Execution
* Plan, build, execute, and optimize multi-channel CRM campaigns (Email, SMS, Push, In-App).
* Manage automated player lifecycle journeys (onboarding, retention, churn prevention, VIP, reactivation).
* Develop segmentation strategies based on player behavior, value, and lifecycle stage.
* Ensure timely campaign deployment aligned with promotional calendars
Optimove Management
* Build and manage campaigns within Optimove.
* Create dynamic target groups using behavioral and predictive data.
* Implement A/B and multivariate testing to improve campaign performance.
* Monitor campaign results and continuously optimize based on data insights.
iGaming Focus
* Drive engagement through sportsbook and/or casino promotions.
* Collaborate with Trading, Product, and BI teams to align campaigns with business goals.
* Support responsible gaming initiatives within CRM communications.
* Ensure compliance with regulatory and jurisdictional requirements
Reporting & Analytics
* Track and report on key CRM KPIs (Open Rates, CTR, Conversion, Retention, ARPU, LTV).
* Analyze player behavior trends to identify growth opportunities.
* Provide weekly and monthly performance reports with actionable insights.
Collaboration
* Work closely with Marketing, Design, BI, and Product teams.
* Brief creative teams on campaign requirements and messaging.
* Ensure accurate bonus setup and promotion execution
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