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Job Summary
Qualifications & Experience* Minimum 2 years’ experience in a digital marketing or campaign management role (iGaming preferred).
* Experience working with affiliate networks, tracking systems, or * CRM tools (Income Access, Optimove, Everflow, Google Analytics, etc.).
* Strong Excel and data reporting skills; familiarity with BI tools (e.g., Power BI or Looker) advantageous.
* Tertiary qualification in Marketing, Commerce, or a related field ideal but not mandatory
Key Responsibilities
Campaign Setup & Management
* Own the end-to-end setup of acquisition and affiliate campaigns — from tracking links and bonus code creation to QA and live deployment.
* Monitor campaign performance daily against defined KPI benchmarks (CPA, FTDs, ROI, CTR, Conversion Rates).
* Ensure all tracking integrations, links, and landing pages function flawlessly across devices and platforms.
* Conduct regular A/B and multivariate tests to continually improve acquisition efficiency.
* Maintain and optimize the bonus code library to support tailored promotions and acquisition initiatives.
* Run consistent competitor audits to benchmark promotional positioning and conversion opportunities.
Affiliate & Internal Collaboration
* Work hand-in-hand with Affiliate Managers to align campaign mechanics, promo assets, and landing page funnels.
* Provide affiliates with accurate tracking, creative materials, and campaign data to drive optimal performance.
* Collaborate closely with BI, DEV, and Design teams to resolve campaign issues quickly and ensure timely launches
* Deliver actionable campaign performance reports with recommendations for scaling, pausing, or optimizing spend.
* Manage post-campaign analysis and compile insights into structured performance reviews
Required Skills & Attributes
* Deep understanding of the iGaming / online casino or sportsbook environment.
* Advanced proficiency with campaign tracking tools, analytics dashboards, and bonus code systems.
* Excellent data interpretation skills — able to translate trends into clear, actionable insights.
* High accuracy and attention to detail — nothing escapes your eye.
* Confident communicator with both technical and creative teams.
* Strong organizational ability to manage multiple campaigns under fast-moving deadlines.
* Ownership mindset — proactive, solutions-driven, and accountable for results
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