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Job Summary
Role purposeSupport company retail operations & marketing by keeping store/admin systems accurate, strengthening customer relationships, maintaining clean data for decision-making, and coordinating sales representatives to hit targets and deliver great service.
Key Responsibilities
1) Retail Administration & Store Support
● Sense check stores for accurate products, pricing, and promotions.
● Ensure retail standards are followed (merchandising guidelines, testers, POS materials, cleanliness and display readiness) through skynamo and staff surveys.
● Communicate calendars: promo rollouts, product launches, rep/store visits, training sessions.
● Liaise with logistics/warehouse to resolve delivery issues, shortages, damages, and urgent requests.
● Maintain all documentation on notion and the drive.
2) Customer Relationships & Service Operations
● Help with retailer queries across channels (WhatsApp, email, social DMs, phone, in-store follow-ups).
● Handle complaints and escalations with empathy and clear resolution steps; track outcomes and recurring issues.
● Collect and manage customer feedback, reviews, and testimonials; identify themes and improvement opportunities.
● Maintain customer profiles and communication history in a CRM or shared tracker.
3) Data Collection, Reporting & Insights
● Request accurate sales and customer data monthly across retail locations and reps.
● Maintain clean master data: SKU lists, customer segments, store lists, rep lists, and pricing sheets.
● Produce regular reports with clear insights and action points for management.
● Monitor trends and flag risks early (stockouts, slow movers, high return items, drop in conversion, rep underperformance).
4) Sales Representatives Coordination & Management Support
● Support onboarding and scheduling for sales reps (routes, store allocations, visit frequency, targets).
● Track rep attendance, store visits, activities, and outcomes (orders, sell-through, feedback, competitor notes).
● Collect and verify rep sales submissions; reconcile with store/finance records where needed.
● Coordinate training and product updates so reps are aligned on messaging, promotions, and launches.
● Maintain rep performance trackers and highlight wins, gaps, and coaching opportunities.
● Support incentive tracking (commissions, bonuses, spiffs) and prepare summaries for payroll/finance.
● Act as the link between sales reps and internal teams (inventory, marketing, operations) to unblock issues quickly.
5) Sales Enablement & Execution Support
● Prepare rep toolkits: price lists, order forms, training notes, FAQs, product one-pagers.
● Support promo execution: POS placement, sampling plans, tester management, and campaign compliance checks.
● Help coordinate events/pop-ups and gather post-event results and learnings.
Skills needed:
- Organisation and prioritization
- Attention to detail
- Record keeping and filling
- Time management
- Professional communication
- Computer literacy (Excel/word/google spreadsheets)
- Reliability and integrity
- Proactive ownership
- Customer servic
Optential Consulting
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