Job Summary
A results-driven agency specializing in turnkey property marketing solutions is seeking a highly motivated and detail-oriented Paid Media Specialist to support and drive paid media campaigns across key digital platforms.Responsibilities:
Assist in the development and execution of paid campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube), LinkedIn, TikTok, and other channels.
Monitor, analyze, and optimize campaigns across all channels to meet key performance indicators (KPIs) like reach, engagement, CPL, CPA, and ROAS.
Conduct audience and keyword research (e.g., using Google Keyword Planner) to optimize ad spend.
Create and manage ad copy, visuals, video assets, and A/B tests to continuously improve performance.
Set up and maintain tracking infrastructure: Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion/event tracking.
Implement UTM standards for accurate cross-channel attribution.
Track and report on campaign metrics weekly and monthly using Excel, Google Sheets, Dashthis, or Data Studio.
Collaborate with creative and content teams for consistent ad messaging.
Assist in budget allocation and timely invoicing.
Onboard new paid-ads clients: define objectives, configure accounts, and align tracking.
Stay updated on the latest social, Google, and AI ad tools and trends to implement cutting-edge strategies.
Minimum Requirements:
Experience: 2-3 years in paid social and web advertising (Meta and Google Ads).
Education: Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
Technical Expertise: Strong knowledge of:
Meta Ads Manager
Google Ads (Search, Display, YouTube)
Google Analytics and Tag Manager
Familiarity with key digital metrics (CPC, CPM, CTR, CPA, ROAS, Quality Score).
Core Skills: Excellent communication, organizational skills, and attention to detail. Ability to manage multiple campaigns in a fast-paced environment.
A Plus: Basic SEO understanding and familiarity with other channels (DV360 basics, LinkedIn Campaign Manager).
Data Proficiency: Proficient in Excel or Google Sheets for data analysis.
Benefits:
- Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to itcareers@hireresolve.za.com
About
Specialists in Civil, Structural, Mechanical Engineering, Information Technology, Mining, Manufacturing and Finance Careers! Hire Resolve is one of the larger and more agile South African recruitment companies that focus on placing professionals and skilled people in permanent employment and contract employment. We prefer and focus on working with top quality professionals and candidates in South Africa and Africa. Hire Resolve has successfully placed Engineering, Mining, IT, Manufacturing and Finance professionals with top firms across the Western Cape, Eastern Cape, KwaZulu Natal, Gauteng and in Africa. Hire Resolve has assisted candidates to find jobs at over 100 JSE listed companies of which many are global companies with offices and operations in South Africa and Africa. It is for this reason that we are well respected in the industries we operate in and in the recruitment industry.
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